Brand Tone

Minimalist, Authentic, Serene

Brand Values

• •Quality
• •Tradition
• •Simplicity
• •Comfort

Best Practices

• •Prioritize Substance: Always lead with the material, craftsmanship, and tangible benefits (softness, absorbency, durability). The copy should be informative and honest, reflecting the product's inherent quality.
• •Use Simple, Evocative Language: Choose words that convey tranquility, authenticity, and comfort. Phrases like "woven by artisans," "natural fibers," "timeless design," and "everyday luxury" reinforce the brand's core values.
• •Maintain a Minimalist Approach: Keep sentences clear and concise. Avoid jargon, exclamation points, and aggressive sales language. The copy's structure should mirror the clean aesthetic of the products and website.
• •Tell a Story of Heritage: Subtly weave in the history and tradition behind the products. Mentioning "Turkish artisans," "Aegean cotton," or "traditional looms" adds depth and authenticity without being overly verbose.
• •Speak Directly to the Customer's Desire for Comfort: Frame the products as solutions for creating a more peaceful and comfortable personal space. The copy should make the customer feel that purchasing from Some Istanbul is an investment in their own well-being and home environment.

Social Perception

Due to the lack of a significant online presence outside of its own website, the social perception of Some Istanbul is limited and likely confined to its direct customer base. There is no evidence of widespread brand discussion, reviews, or user-generated content on social media. This suggests the brand is perceived as a niche provider of specialty goods rather than a mainstream lifestyle brand. Customers who find the brand are likely searching specifically for high-quality Turkish textiles and appreciate its focused, no-frills approach. The perception is that of a quiet, confident artisan, not a loud market vendor.

Copy Examples

• •The Aegean Peshtemal. Woven from 100% natural Turkish cotton, its classic weave offers exceptional absorbency and a softness that deepens with every wash. A simple, timeless piece for your bath, the beach, or as a light throw. Embrace the art of Turkish tradition.
• •The Comfort of Natural Fibers. The Simplicity of Timeless Design. This is Some Home.
• •Bring a Piece of Turkish Artistry Home. For centuries, the peshtemal has been a staple of Turkish life. It's more than a towel; it's a piece of heritage. Our latest collection is crafted by local artisans, using methods passed down through generations. Discover a tradition of comfort.
• •Wrap yourself in tranquility. Our collection of throws and blankets is made from the finest natural fibers, designed to provide warmth and a touch of serene, minimalist style to any room.
• •We believe home should be a sanctuary. Some Home Istanbul was born from a desire to share the simple, authentic comfort of Turkish textiles. Each piece is carefully selected for its quality and connection to a rich heritage of craftsmanship.