Brand Tone

Empathetic, Supportive, Hopeful, Positive, Authentic, Relatable, Community-Focused, Informative, and Advocative.

Brand Values

• •Mental Health Advocacy
• •Community
• •Authenticity
• •Empowerment
• •Giving Back
• •Quality & Comfort

Best Practices

• •Always Lead with Empathy: Every piece of copy, from product descriptions to social media updates, should reflect an understanding and compassionate perspective towards mental health struggles and the human experience.
• •Prioritize Authentic Storytelling: Share genuine stories (with permission, where applicable) and speak from a place of lived experience or deep understanding. Avoid clichés or overly commercial language that can undermine the brand's authenticity.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community") and actively encourage interaction and mutual support. Frame messages as conversations rather than just broadcasts.
• •Balance Hope with Reality: While maintaining a positive and hopeful outlook, don't shy away from acknowledging the realities and challenges of mental health. This validates your audience's experiences.
• •Reinforce the Mission: Subtly or directly weave the brand's mission of mental health advocacy and giving back into the copy. This reminds customers that their engagement and purchases have a larger purpose. Ensure every piece of communication aligns with the core values of support, authenticity, and empowerment.

Social Perception

Mission-Driven, Supportive Community, High-Quality & Meaningful Products, Trustworthy & Authentic, Advocate for Change.

Copy Examples

• •Instagram Post (Product Focused): Wrap yourself in more than just fabric. Our 'It's Okay To Not Be Okay' tee is a soft reminder that your feelings are valid and you're never alone in your journey. Every purchase helps us support mental health initiatives. Wear your story, find your strength. #SomebodyApparel #MentalHealthMatters #YouAreNotAlone #WearYourSupport #Hope
• •Facebook Ad (Community Focused): Feeling overwhelmed? You're part of the Somebody Apparel family. We're more than just a clothing brand; we're a community dedicated to uplifting each other through the ups and downs of mental health. Join the conversation, share your story (if you're comfortable), and know that somebody out there gets it. Shop our collection and support the cause. [Link to website] #MentalWellness #CommunitySupport #ItsOkayToTalk #BreakTheStigma
• •TikTok Video Caption (Short & Engaging): Your daily reminder: Self-care isn't selfish. 💖 Our new 'Mind Over Matter' hoodie is here to keep you cozy while you prioritize YOU. Tap to shop & support mental health! #MentalHealthAwareness #SelfCareJourney #SomebodyApparel #TikTokFashion #PositiveVibes
• •Email Newsletter Snippet (Brand Story/Mission Focused): At Somebody Apparel, our story began with a personal struggle and a desire to make a difference. We believe that clothing can be a conversation starter, a symbol of solidarity, and a beacon of hope. Every design carries a message, and every purchase contributes to a brighter future for mental health. Thank you for being part of our journey and helping us remind everyone that they are somebody.
• •Website Product Description (Empathetic & Informative): Product: "The 'Survivor' Long Sleeve" Description: This isn't just a long sleeve; it's a testament to your resilience. Crafted for comfort and designed to empower, 'The Survivor' honors your journey and the strength it took to get here. Made from a soft, breathable cotton blend, it’s a gentle reminder that you've overcome so much. A portion of proceeds from this piece directly funds crisis support services. Wear it as a badge of honor, for yourself or someone you champion. #Survivor #MentalStrength #KeepGoing #SomebodyCares