Brand Tone

Empowering, Educational, and Sophisticated

Brand Values

• •Sexual Wellness & Self-Care
• •Quality & Safety
• •Inclusivity
• •Discretion & Trust
• •Destigmatization

Best Practices

• •Create a Tone of Voice Guide: Document the brand's tone (Empowering, Educational, Sophisticated) with lists of 'words we use' (e.g., explore, wellness, discover, harmonize, celebrate) and 'words we avoid' (e.g., cheap, nasty, naughty, explicit anatomical slang).
• •Focus on 'You'-Oriented Copy: Frame sentences around the customer ('Your body,' 'Discover your pleasure'). This makes the message feel personal and empowering rather than being a simple product broadcast.
• •Prioritize Benefits Over Features: Instead of just saying '10 vibration patterns,' explain what that means for the user: 'Explore ten unique patterns designed to provide a rich tapestry of sensation for any mood.' This is both educational and sophisticated.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, and elegant design of the website is reflected in the copy. Avoid cluttered sentences, excessive jargon, or overly casual language that would clash with the sophisticated visuals.
• •Educate, Don't Just Sell: Infuse marketing materials with educational tidbits. Whether it's a social media post about the benefits of a certain material or a blog entry on sexual wellness, providing value builds trust and reinforces the brand's position as a knowledgeable authority.

Social Perception

A premium, trustworthy, and progressive wellness authority. Perceived as a high-end, safe, reliable, modern, body-positive, and discreet retailer.

Copy Examples

• •Redefine Your Routine: Wellness That Goes Beyond the Mat.
• •Meet The Muse. Artfully designed for exploration and crafted from the purest, body-safe silicone. This isn't just about pleasure; it's about discovering a new language of self-love. #SomaWellness #PleasureRedefined
• •Our signature vibrator is engineered for intuitive use. The ergonomic curve is designed to harmonize with your body's natural contours, while the whisper-quiet motor ensures your journey of discovery remains entirely your own. Experience pleasure, perfected.
• •Your Body, Your Pleasure, Your Terms.
• •At Soma's Pleasure Box, we believe that pleasure is a vital part of the human experience. We moved beyond the stigmas to curate a collection of the world's finest wellness tools, each chosen to empower your journey and celebrate your body. Welcome to the new era of self-care.