Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:SOMA Small Batch Goods
    Language:en

    Brand Tone

    Calm, Thoughtful, and Appreciative

    Brand Values

    • Sustainability and Eco-Consciousness
    • Handcrafted Quality
    • Simplicity and Minimalism
    • Connection to Place and Nostalgia
    • Supporting Artisans

    Best Practices

    • Use Evocative, Sensory Language: Focus on words that evoke feelings of calm, peace, and nostalgia. Describe scents not just by their ingredients, but by the memories and places they conjure.
    • Emphasize the "Why": Always connect the product back to the brand's values. Mention "hand-poured," "small batch," "eco-conscious," and "100% soy wax" to reinforce quality and sustainability.
    • Maintain a Calm and Appreciative Tone: Avoid aggressive sales language. Frame your copy around invitations ("Find your calm") and gratitude ("Thank you for inspiring us"). The tone should feel like a thoughtful recommendation from a friend.
    • Tell the Story: Whether it’s the inspiration behind a scent, the process of making the candle, or the sustainable materials used, storytelling creates a deeper connection with the customer that transcends the product itself.
    • Keep it Clean and Simple: Just like the product design, the copy should be uncluttered and easy to read. Use white space effectively on the website and keep social media captions focused and heartfelt. The goal is clarity and serenity, not complexity.

    Social Perception

    Customers and wholesale buyers perceive the brand very positively, praising the high quality, clean burning, eco-friendly appeal, and aesthetically pleasing design. It is seen as a high-quality, boutique-style company suitable for a curated home environment.

    Copy Examples

    • Breathe in the morning mist. Our new Coastal Fog candle captures that quiet, peaceful moment where the sea meets the shore. Notes of sea salt, ozonic air, and a whisper of driftwood transport you to a calm coastline. Hand-poured in small batches to bring a moment of serenity to your space.
    • That feeling of wrapping yourself in a warm blanket on a cool evening? We've bottled it. Our Warm Santal candle, with its notes of sandalwood, amber, and soft musk, is back in stock. Thoughtfully crafted with 100% soy wax for a clean, peaceful burn. Link in bio to find your calm.
    • Good for your home. Good for the planet. We believe in simple, beautiful goods that are made with care. That’s why our candles are hand-poured using natural soy wax and eco-conscious materials, right down to the compostable label.
    • The scents you love, back in the workshop. There are some scents that feel like coming home. Based on your wonderful feedback, we've restocked the collection of your most-loved candles, from the sunny citrus of 'California Morning' to the earthy notes of 'Pacific Northwest.' Thank you for inspiring what we create.
    • A story in every flicker. Inspired by the nostalgic scent of aged paper, leather-bound books, and a hint of sweet tobacco. Our Secret Library candle is a tribute to quiet moments and the worlds that live within pages. Each one is hand-poured in our Washington studio, made to fill your favorite reading nook with warmth and character.

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