Tono de Marca

Aspirational, minimalist, and conscientiously modern. Clean, thoughtful, and purpose-driven, focusing on lifestyle and values. Honest and transparent about sustainability efforts.

Valores de Marca

• •Design
• •Sustainability
• •Health & Wellness
• •Giving Back (Social Responsibility)

Mejores Prácticas

• •Lead with "Beautiful Functionality": Always frame the products through the dual lens of aesthetic appeal and high performance. Use words like "elegant," "sleek," "minimalist," and "thoughtful" alongside "effective," "pure," and "crisp."
• •Emphasize Conscious Materials: Consistently mention the key materials that support your values—"sustainable bamboo," "plant-based filters," "shatter-resistant glass," and "post-consumer recycled materials." This reinforces the sustainability pillar.
• •Adopt a "Less is More" Philosophy: Keep copy clean, concise, and uncluttered, mirroring the minimalist product design. Use ample white space in visual layouts and short, impactful sentences in your text.
• •Weave in the "Why": Don't just sell a product; sell the mission. Regularly connect the act of buying or using Soma to the greater good, whether it's reducing plastic waste or contributing to `charity: water`. This transforms a purchase into a meaningful action.
• •Speak to an Aspirational Lifestyle: Use language that inspires and elevates. Position the brand not just as a utility, but as an integral part of a mindful, healthy, and stylish life. The copy should make the customer feel good about their choice on multiple levels—aesthetically, ethically, and for their health.

Percepción Social

Premium, stylish, and eco-conscious, successfully merging beautiful design with functionality and sustainable principles. Praised for aesthetic appeal and improved water taste, seen as an elegant alternative to competitors.

Ejemplos de Copy

• •Headline: The Centerpiece of Hydration. Body: Good taste isn't just for food. Elevate every meal with water that's as pure in flavor as it is in design. Our plant-powered filters and glass carafe bring style and sustainability to your table. #SomaWater #DesignForLiving
• •Headline: Drink Brilliantly. Body: Your wellness journey deserves better water. Soma filters reduce chlorine, mercury, and other contaminants, leaving you with nothing but crisp, clean hydration. Healthy choices, beautifully made.
• •Subject: A Better Bottle for a Better Planet. Body: Every sip can be a statement. With a Soma bottle, you're not just choosing a beautiful, reusable glass design; you're choosing a future with less plastic waste. Made with renewable bamboo and plant-based filters, it's the conscious choice for hydration.
• •Headline: Hydration, Perfected. Body: Meet your new favorite accessory. Crafted from shatter-resistant glass with a protective silicone sleeve and a sustainable bamboo cap, the Soma Bottle is designed for your life on the go. Its minimalist aesthetic holds water that’s pure, clean, and always refreshing. Pure style, pure water.
• •Headline: A Filter for You, Clean Water for Others. Body: Still thinking it over? Remember that every Soma purchase does more than just elevate your water. It helps bring clean, safe drinking water to communities in need through our partnership with `charity: water`. Choose Soma and make an impact with every glass.