Brand Tone

aspirational, supportive, and efficient

Brand Values

• •Innovation and Technology
• •Personalized Transformation
• •Holistic Wellness
• •Community and Support

Best Practices

• •Lead with Efficiency, Follow with Transformation: Always anchor the core benefit of the 20-minute workout first, as it's the primary differentiator. Then, expand on the deeper, holistic benefits like confidence, mental strength, and overall wellness.
• •Use "You" and "Your": Center the narrative on the client. Use language like "Your wellness adventure," "Achieve your target body shape," and "Release your inner strength" to make the copy feel personal and directly address the reader's aspirations.
• •Emphasize Support, Not Intimidation: Frame trainers as supportive partners on a journey, not drill sergeants. Use words like "guide," "accompany," and "encourage" to foster a sense of safety and trust.
• •Balance Technology with Humanity: While the EMS technology is a key feature, always connect it back to a human benefit. Instead of just saying "we use EMS," say "We use advanced EMS technology so that you can achieve your goals faster and more safely."
• •Showcase Real Stories: Continue leveraging testimonials and client successes in all marketing copy. Authentic stories of transformation are more powerful than any brand claim and perfectly reinforce the values of personal achievement and community support.

Social Perception

Soma Fit Club is viewed as an innovative and effective fitness solution for those who have struggled with the time commitment or motivation required by traditional gyms. It is perceived as effective, professional, clean, and a worthwhile investment.

Copy Examples

• •Your best self is only 20 minutes away. Experience the future of fitness with our revolutionary EMS training.
• •Stronger, more confident, and ready for anything. That's the Soma effect. Our EMS technology amplifies every move, giving you the results of a 2-hour workout in just 20 minutes. Ready to start your adventure? Tap the link in our bio for a free trial!
• •Tired of gyms that don't get you? At Soma Fit Club, our expert trainers and advanced EMS technology are 100% focused on your personal goals. We're more than a workout; we're your dedicated wellness partner. Discover the difference. Book your free session today!
• •Redefine Your Limits. Your Free Wellness Session Awaits.
• •Soma Fit Club: Maximum Results. Minimum Time. Total Transformation.