Brand Tone

Artisanal & Passionate, Elegant & Feminine, Personal & Approachable, Quality-Conscious, Joyful & Optimistic

Brand Values

• •Craftsmanship & Uniqueness
• •Quality
• •Empowerment & Self-Expression
• •Friendship & Collaboration
• •Customer Experience
• •Authenticity

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently use terms that highlight the artisanal nature and individuality of the products (e.g., "handcrafted," "artisan-made," "one-of-a-kind," "unique design").
• •Tell the Founders' Story (Subtly or Directly): Weave in the narrative of Sofia and Marianna's friendship and passion. This humanizes the brand and reinforces values of authenticity and collaboration. Use "we" and speak from their perspective when appropriate.
• •Focus on Emotion and Empowerment: Connect the jewelry to feelings of happiness, confidence, uniqueness, and self-expression. Use evocative language that speaks to how the jewelry makes the wearer *feel*.
• •Maintain a Warm, Friendly, and Slightly Elegant Voice: Use positive and inviting language. Even when describing elegant pieces, keep the tone approachable rather than overly formal or exclusive. Incorporate emojis thoughtfully on social media to enhance warmth.
• •Highlight Quality and Greek Origin (where appropriate): Mention quality materials and the Greek/Thessaloniki origin to build trust and a sense of place, especially for the local and international audience interested in authentic Greek craftsmanship.

Social Perception

Positive (Implied), Appreciation for Handmade Quality, Local & Trusted (for Greek audience), Aesthetically Pleasing

Copy Examples

• •✨ Introducing our newest whispers of elegance. ✨ Each piece, born from passion and handcrafted with love by Sofia & Marianna, is designed to make your unique spirit shine. Discover the collection and let your story unfold. #SomaCreations #HandmadeJewelry #UniquePieces #GreekDesign #NewCollection #FeelUnique
• •Drape yourself in timeless grace. This exquisite pearl necklace, meticulously handcrafted in our Thessaloniki studio, is more than just an accessory – it's a celebration of your inner radiance. Made with hand-selected freshwater pearls and delicate gold-plated details, it’s designed to be treasured. Let it be the touch of magic that completes your every look. #SomaCreations #PearlNecklace #HandmadeElegance #QualityCraftsmanship #Thessaloniki
• •From our hands to yours, with love & a little bit of sparkle! ✨ Watch the journey of a Soma Creation. What will you adorn today? 😉 #SomaCreationsGR #HandmadeProcess #JewelryMaking #ArtisanMade #GreekJewelry #CreativeSoul
• •Hello lovely, Sofia and Marianna here! We believe every woman deserves to feel special. As a thank you for being part of our wonderful community, here's a little something to brighten your day [exclusive offer/preview]. We pour our hearts into every creation, hoping it brings a touch of joy and confidence to yours. Explore our latest designs, crafted to celebrate you! With warmth, The SoMa Team. #SomaCreations #CommunityLove #HandmadeWithCare #JewelryForYou
• •SoMa Creations isn't just a jewelry brand; it's a story of two friends, Sofia and Marianna, and their shared dream from Thessaloniki. We believe in the power of handmade artistry to make women feel uniquely beautiful and joyful. Each piece is a testament to quality materials, meticulous care, and the simple idea that jewelry should complement not just your body, but your soul.