Brand Tone

Professional and Knowledgeable, Customer-Centric and Helpful, Confident and Modern, Direct and Informative

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Expertise & Specialization
• •Growth & Innovation
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., professional yet approachable, confident, expert) with examples of do's and don'ts for all writers to follow.
• •Focus on Customer Benefits & Solutions: While highlighting product features (like A-brands), always connect them back to how they benefit the customer (e.g., "A-brands for lasting beauty and peace of mind").
• •Maintain Professionalism with a Human Touch: Use clear, correct language but don't be afraid to be approachable and show empathy, especially in customer service interactions and problem-solving content. Phrases like "We're here to help" can be effective.
• •Be Confident, Not Arrogant: Showcase expertise and market position (e.g., "dé vloerenwinkel") but always back it up with genuine value, quality service, and customer testimonials.
• •Ensure Consistency Across All Channels: Whether it's the website, an email, a social media update, or a product description, the tone should feel consistently like Solza.nl. Regular content reviews and training can help achieve this.

Social Perception

Reliable and Trustworthy Retailer, Provider of Quality Products, Company with Good Customer Service, Growing and Ambitious Company

Copy Examples

• •Transform Your Space with Solza.nl: Discover A-Brand Flooring & Expert Advice. Your Home, Perfected.
• •Experience the Future of Flooring with Our Premium PVC Collection. Durable, Stylish, and Expertly Selected – Find Your Ideal PVC Floor Today.
• •At Solza.nl, we're more than just a flooring store; we're your dedicated partner in creating beautiful, lasting interiors. With a passion for quality A-brands and a commitment to expert guidance, we are the leading choice for your flooring needs.
• •See, Touch, and Be Inspired. Book Your Personal Appointment at Our Alphen aan den Rijn Showroom and Let Our Experts Guide You to the Perfect Floor.
• •Another stunning transformation! ✨ This beautiful herringbone floor from our [Brand Name] collection brings timeless elegance to this living room. Ready to start your project? Visit Solza.nl for quality you can trust.