Brand Tone

professional, technical, and confident.

Brand Values

• •Innovation and Efficiency
• •Quality and Reliability
• •Safety and Integrity
• •UK-Based Manufacturing

Best Practices

• •Lead with Quantifiable Benefits: Always prioritize concrete numbers and results. Phrases like "90-second installation," "4x stronger," and "IPx8 rated" are powerful and resonate with a professional audience that values performance.
• •Use a Technical and Professional Vocabulary: Maintain a tone of expertise by using industry-specific terms. Refer to certifications (MCS), ratings (IPx8), and technical advantages ("no downward pressure," "sealed by expansion").
• •Focus on the Installer, Not the End User: The target audience is the professional doing the work. The copy should address their pain points: time, labor costs, safety, and the quality of their finished work.
• •Emphasize Reliability and Certification: The MCS certification is a major selling point and should be mentioned frequently to build trust and credibility. It demonstrates compliance with industry standards.
• •Keep it Direct and Concise: Avoid marketing fluff and elaborate storytelling. The brand's strength is its product's clear, demonstrable advantages. The copy should reflect this by being straightforward and to the point.

Social Perception

Among installers who are aware of the product (likely through distributors like HDM Solar), the perception is that of a specialized, high-efficiency solution. The lack of broader public discussion means there is no significant brand perception, either positive or negative, among the general public. The brand is perceived as a trade-focused entity, valued for its product's technical merits rather than for any broader brand story or consumer-facing marketing.

Copy Examples

• •Stop grinding tiles. Stop wasting time. The SolVe roof mounting system installs in 90 seconds, is 4x stronger than traditional brackets, and is MCS certified. Change the system. Change your workday.
• •Introducing SolVe: the revolutionary solar roof mount designed for professionals. With an IPx8 rated seal and zero downward pressure on slates, you can guarantee a fast, secure, and leak-proof installation every time. UK-made, MCS certified, and built to last.
• •4x Stronger. 10x Faster. The SolVe solar mount is not just an improvement—it's a new standard for solar installation.
• •Efficiency is key in solar installation. The SolVe system reduces installation time to just 90 seconds per mount, allowing your team to complete more jobs with greater confidence. Learn more about our MCS-certified solution.
• •Offer your customers the most efficient solar mounting solution on the market. SolVe's UK-made, patented design is engineered to save time, reduce labor costs, and ensure a perfect, durable seal on every installation. Partner with us to lead the market.