Brand Tone

Elegant & Sophisticated, Artisanal & Quality-Focused, Proudly Tunisian, Approachable & Customer-Oriented, Informative & Descriptive

Brand Values

• •Craftsmanship
• •Quality
• •Elegance & Style
• •Authenticity
• •Customer Appreciation

Best Practices

• •Emphasize "Artisanal" and "Handmade": Consistently use terms that highlight the human touch and skill involved in creating the products (e.g., "handcrafted," "artisan-made," "meticulously crafted").
• •Showcase "Genuine Leather" and Quality: Always specify the use of high-quality, genuine leather. Use descriptive adjectives that convey durability, texture, and richness (e.g., "supple," "full-grain," "long-lasting").
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that evoke refinement, luxury, and timeless style (e.g., "elegant," "sophisticated," "timeless," "refined," "distinguished"). Avoid overly casual slang or colloquialisms.
• •Highlight "Made in Tunisia" with Pride: Integrate the Tunisian origin as a key selling point, associating it with quality craftsmanship and unique heritage.
• •Be Descriptive and Evocative: Go beyond just listing features. Describe the feel, the look, and the experience of owning a Soluxe product. Use sensory language where appropriate to draw the customer in. Ensure clarity and conciseness while maintaining the sophisticated tone.

Social Perception

Positive & Desirable, Aspirational Luxury, Associated with Quality Craftsmanship, Locally Proud, Inquiries indicate purchase intent

Copy Examples

• •Instagram Post (Image: Close-up of intricate stitching on a wallet): The soul of Soluxe lies in the details. Each stitch, a testament to Tunisian artistry and our unwavering commitment to genuine leather craftsmanship. Discover the enduring elegance of handmade luxury. #SoluxeTN #ArtisanalLeather #MadeInTunisia #LuxuryDetails #Craftsmanship
• •Facebook Ad (Targeting users interested in luxury goods & local brands): Elevate your everyday with Soluxe. Handcrafted in Tunisia from the finest genuine leather, our pieces blend timeless design with exceptional quality. Experience the touch of true artisanal luxury. Shop our new collection now. -> [Link to Website]
• •Product Description (for a handbag): The [Product Name] handbag: where sophisticated design meets traditional Tunisian leatherwork. Meticulously handcrafted from full-grain genuine leather, this piece offers both enduring style and everyday practicality. Its spacious interior and refined details make it the perfect companion for the discerning individual. Embrace the art of Soluxe.
• •Website Banner (Homepage): Soluxe: Genuine Leather. Artisanal Hands. Timeless Tunisian Elegance.
• •Email Marketing (Subject: An Invitation to Experience Soluxe Craftsmanship): Dear [Customer Name], At Soluxe, we believe luxury is found in the authentic touch of a master artisan and the enduring beauty of genuine leather. Each of our creations is proudly handcrafted in Tunisia, designed to bring a touch of timeless elegance to your life. Explore our latest arrivals and discover the Soluxe difference. [Link to New Arrivals]