Brand Tone

Helpful Expert

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Comprehensive Solutions
• •Expertise and Experience
• •Integrity
• •Accessibility
• •Contribution to National Growth
• •Teamwork

Best Practices

• •Create a "Brand Voice Chart": Document the core "Helpful Expert" tone. Define its characteristics (e.g., knowledgeable but not condescending, approachable but still professional, clear and direct). Provide examples of "voice" and "not voice."
• •Understand Your Platform and Audience: While the core tone remains, adapt the language and style for each platform. For example, more informal and visual on TikTok/Instagram; more detailed and professional on LinkedIn and the website's technical sections.
• •Focus on Solutions and Benefits: Always frame product descriptions and marketing messages around how they solve a customer's problem or benefit them, reinforcing the "Solusi Teknik Anda" promise.
• •Empower with Knowledge: Share tips, how-to guides, and explain technical aspects in an easy-to-understand manner. This builds trust and positions ORIENT as an expert resource.
• •Train and Align Internal Teams: Ensure that everyone involved in content creation, from marketing to sales to customer service, understands and consistently applies the brand's tone of voice in all communications. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Trusted and Experienced Provider, Good After-Sales Service, Supplier of Quality Products, Engaging and Modern (on Social Media), Solution-Oriented Resource

Copy Examples

• •Headline: Powering Your Progress, Every Step of the Way. Body: "Need reliable tools for your next big project? At ORIENT, we're more than just suppliers; we're your technical partners. Find quality equipment and expert advice you can count on. #SolusiTeknikAnda" (Tone: Supportive, Reliable)
• •Headline: Don't Let Downtime Slow You Down. Body: "Keep your operations running smoothly with ORIENT's dependable generators and our commitment to excellent after-sales service. Genuine parts, experienced technicians – your productivity is our priority." (Tone: Problem-solving, Assuring)
• •Social Media Post (TikTok/Instagram - from "Min-O"): "Hey #SobatOrient! 👋 Min-O here! Got a tricky technical question or wondering which machine is best for your needs? Slide into our DMs or comment below! We’re always happy to help you find the perfect solution! 😉 #OrientTeknik #YourTechnicalSolution" (Tone: Friendly, Interactive, Helpful)
• •LinkedIn Post: "For over 35 years, PT Orientama Lintas Buana has been committed to empowering Indonesian industries with top-tier technical equipment and unparalleled service. We provide comprehensive solutions, from initial consultation to after-sales support, ensuring our clients achieve their operational goals. Discover the ORIENT difference. #IndustrialSolutions #TechnicalExpertise #MadeInIndonesiaSupport" (Tone: Professional, Authoritative, Confident)
• •Website Product Category Intro: "Whether you're tackling a home renovation, managing a large-scale farm, or outfitting an industrial facility, ORIENT provides a complete range of high-quality power tools, pumps, and machinery. Explore our selection and find the expert solution you need, backed by our dedicated support." (Tone: Comprehensive, Expert, Reassuring)