Brand Tone

Playful & Fun, Youthful & Trendy, Approachable & Friendly, Enthusiastic & Positive

Brand Values

• •Experience-Oriented
• •Quality & Efficacy (for beauty)
• •Joy & Self-Expression
• •Community
• •Accessibility/Viral Appeal

Best Practices

• •Embrace Playful Language: Use youthful slang where appropriate (e.g., "bestie," "vibes," "slay"), emojis, and an enthusiastic, upbeat vocabulary. Keep sentences relatively short and engaging.
• •Focus on the "Experience": Highlight the fun, sensory details, and enjoyment factor of using the products – whether it’s the cool satisfaction of a slushie or the delicious scent and feel of a lip gloss.
• •Maintain a Friendly & Inclusive Voice: Address the audience directly and informally (e.g., "you," "your," "babe"). Foster a sense of community by using inclusive language.
• •Stay Visually Consistent: Ensure that the playful and vibrant tone of the copy is matched by equally bright, trendy, and engaging visuals in all marketing materials and social media.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers talk about the products and incorporate similar phrasing and enthusiasm into brand communications to maintain authenticity and relatability. Encourage interaction and sharing.

Social Perception

Perceived as a fun, novel item, especially for kids or for creating quick, easy treats. Customers seem drawn to the aesthetic (cute packaging, appealing colors/scents) and the sensory experience of the lip products. The perception is that they are trendy, giftable, and enjoyable to use. Overall, the brand appears to be perceived as youthful, fun, and in tune with current social media trends.

Copy Examples

• •✨ Gloss up like a bestie! ✨ Our [Product Name] lip gloss is serving major shine and a scent that’s pure happiness. 😍 Pout perfection is just a swipe away! #Solushes #GlossGetter #LipLove #SoLuscious
• •(Upbeat trending audio) Quick cuts of someone easily making a colorful slushie, laughing, and sharing with a friend. Text overlay: "POV: Your summer just got 100x cooler. 🥶 Solushes Viral Slushie Cup - freeze, squeeze, party! #SolushesSlushie #ViralTreat #SummerVibes #EasySlushie"
• •Hey Babe! 👋 Get ready to treat your lips to something amazing. Solushes = cute, clean, and totally crush-worthy lip care. Experience the fun! 💖
• •OMG! 😱 Your New Fave Lip Treat Just Dropped! (+ a little surprise inside!)
• •Say ‘bye-bye’ to boring balm and ‘hello!’ to happy, hydrated lips! Our [Flavor] Lip Balm is packed with natural goodies and smells like a dream. It’s self-care, but make it super fun. 😉