Brand Tone

Aspirational & Wanderlust-Driven, Playful & Joyful, Effortless & Relaxed, Friendly & Approachable

Brand Values

• •Celebration of Travel & Discovery
• •Comfort & Quality Craftsmanship
• •Style & Timelessness
• •Joy & Positivity
• •Growing Commitment to Sustainability
• •Customer Connection & Community

Best Practices

• •Embrace the "Salud & Sol" Spirit: Infuse copy with words and imagery that evoke sunshine, happiness, celebration, and the joy of travel. Think vibrant, warm, and positive language.
• •Tell a Story of Discovery: Frame products not just as shoes, but as companions for adventures, big or small. Use storytelling that transports the customer to a desirable location or moment.
• •Keep it Light and Playful (Where Appropriate): Especially for more whimsical designs, don't be afraid to use a touch of humor or lightheartedness. The brand aims to make people smile.
• •Focus on Effortless Comfort & Style: Highlight how the shoes seamlessly blend comfort with chic, travel-inspired designs. Use phrases that suggest ease, versatility, and a relaxed vibe.
• •Be Authentic and Transparent: Especially given past customer service issues, maintain an honest, approachable, and direct line of communication. Acknowledge feedback and clearly communicate brand values like sustainability efforts.

Social Perception

Generally perceived as a brand that offers cute, stylish, and comfortable summer footwear, especially their iconic espadrilles with unique embroidery. They are associated with travel, vacation, and a cheerful aesthetic. Many celebrities have been seen wearing Soludos, adding to their appeal. The move towards more sustainable practices is also a positive point for socially conscious consumers.

Copy Examples

• •Headline: "Your Next Adventure Starts Here. ✨ Step into Soludos and let your feet lead the way to sunshine and discovery."
• •Product Description Snippet (for an espadrille): "Embrace those endless summer days with our classic [Product Name] espadrille. Crafted for comfort and designed with a touch of playful charm, they're the perfect companion for spontaneous picnics and sunset strolls. Just slip on and *salud* to the good times!"
• •Social Media Post: "Wander often, wonder always. 🌍 Our latest collection is inspired by the vibrant markets of [Exotic Location] and the feeling of discovering something beautiful. Where are your Soludos taking you this weekend? #SoludosTravels #JoyfulJourneys"
• •Email Subject Line: "Effortless Style for Sun-Drenched Days ☀️ Inside: New Arrivals!"
• •About Us Snippet (New Ownership Era): "Rediscover the joy of Soludos. We're back, inspired by the same spirit of adventure and commitment to effortless style you've always loved. Join us as we step into a bright new chapter, crafting beautiful, comfortable shoes for all your sunny escapades. Cheers to new beginnings!"