Brand Tone

Aspirational & Luxurious, Fashion-Forward & Trendy, Expert & Sophisticated, Confident

Brand Values

• •Quality & Craftsmanship
• •Style & Fashion Leadership
• •Customer Experience (Stated)
• •Exclusivity & Luxury
• •Sophistication

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Luxury Experience" Language
• •Maintain Visual & Verbal Synergy
• •Emphasize Benefits, Not Just Features
• •Train and Empower Staff (Especially for Social/Customer Service)

Social Perception

Retailer of Luxury/Designer Brands, Mixed Customer Service Reputation, Price Point, Challenges with Online Fulfillment/Policy, Brand Visibility Challenges, Resilience/Restructuring

Copy Examples

• •Headline: Elevate Your Every Day. Body: Discover the curated collection at Solstice Sunglasses, where iconic design meets unparalleled craftsmanship. Find the pair that doesn't just fit your face, but defines your moment. #SolsticeStyle #LuxuryEyewear
• •Headline: Beyond the Trend. Beyond Expectation. Body: At Solstice, we don't just follow fashion; we define it. Explore exclusive collaborations and the latest arrivals from the world's most coveted designers. See and be seen. #DesignerShades #SolsticeSophistication
• •Headline: The Art of Light. Mastered. Body: Our experts hand-select each frame for its exceptional quality and distinctive style. Experience the Solstice difference – where finding the perfect sunglasses is a statement, not a search. #ExpertlyCurated #VisionOfLuxury
• •Headline: Uncompromising Style. Unforgettable Impressions. Body: From timeless classics to the avant-garde, Solstice Sunglasses offers a world of choice for the discerning eye. Make your mark with eyewear that speaks volumes. #SolsticeSignatures #FashionForward
• •Headline: Your Next Obsession Awaits. Body: Step into Solstice and immerse yourself in a world of luxury. The latest collections from Gucci, Tom Ford, Prada, and more are here. Which will you choose to reflect your unique brilliance? #LuxuryLifestyle #SolsticeFinds