Brand Tone

adventurous, free-spirited, sensual, nostalgic, romantic, untamed, informal, and personal, evoking rebellious freedom and intimate moments.

Brand Values

• •Authenticity and Self-Expression
• •Inclusivity
• •Craftsmanship and Sustainability
• •Sensuality and Empowerment

Best Practices

• •Embrace Storytelling: Frame product features within the brand's narrative to reinforce its adventurous, romantic identity.
• •Use Evocative, Sensory Language: Incorporate words that appeal to touch, sight, and emotion to create vivid mental pictures aligning with the aesthetic.
• •Maintain a Personal and Informal Tone: Address the customer directly with familiar terms like 'babe' to create a friendly, 'club-like' connection.
• •Highlight Core Values in All Messaging: Consistently weave in mentions of 'Handmade in Arizona,' 'small-batch,' 'inclusive sizing,' and 'sustainably sourced' to build trust.
• •Stay Authentic and Transparent: Be open about being a small team and ensure every communication is with a 'real human being' to differentiate and maintain authenticity.

Social Perception

Perceived as an authentic, small business with a big heart and a cult-like following. It's seen as a creative and fresh alternative to larger, conventional lingerie companies, appreciated for its unique '70s-inspired, retro, and bohemian designs, as well as its strong commitment to inclusivity in sizing and model representation. It successfully appeals to consumers who feel unrepresented by the mainstream market and value unique, handmade products.

Copy Examples

• •For the golden hour daydreams and the long way home. Our Country Mile Bodysuit is handmade for the wanderer in you. Where are you taking us? #SolsticeIntimates #HandmadeInAZ #VintageSoul
• •Sinfully soft. Angelically you. Unleash your other side. The Fallen Angel Thong isn't just lace; it's a mood. Crafted from the most delicate materials for a feel that's barely there but a look that's everywhere. Because every wild child needs a halo, even if it's a little crooked.
• •Dusty roads are calling... Our new collection just dropped.
• •Made with love, not in a factory. Every Solstice piece is handmade in Arizona from thoughtfully sourced fabrics. Crafted for your body, kinder to our planet.
• •Born in the wrong decade? We get it. Your search for vintage-inspired, free-spirited intimates is over. Solstice Intimates offers handmade pieces for the daydreamers and adventure seekers. Discover collections that feel like they were made just for you.