Brand Tone

Empathetic, Uplifting, Relatable, Inclusive, Trustworthy

Brand Values

• •Inclusivity
• •Skin Health & Kindness
• •Confidence & Empowerment
• •Honesty & Authenticity
• •Quality & Efficacy
• •Ethical Practices
• •Disruptive
• •Expert

Best Practices

• •Lead with Empathy: Always address the potential skin concerns and desires of your audience first. Use language that shows understanding (e.g., "We know finding the right tan can be tricky when...", "Say goodbye to dryness and irritation...").
• •Champion Inclusivity: Consistently use language and imagery that reflects diversity in skin tones, types, and concerns. Reinforce the "REAL SKIN, REAL GLOW" message by celebrating authenticity.
• •Keep it Positive and Empowering: Focus on the positive outcomes – confidence, feeling good, loving your skin – rather than dwelling on "fixing" imperfections. Use uplifting and encouraging words.
• •Stay Relatable and Authentic: Share real customer stories and testimonials. Maintain a conversational and approachable voice, especially on social media. Avoid overly technical jargon unless explaining a key "Expert" benefit clearly.
• •Reinforce Trust Through Transparency: Regularly highlight key brand values like "Vegan," "Cruelty-Free," "Derma Approved," and mention skin-loving ingredients. Be honest about what your products do and who they are for.

Social Perception

SOLSKIN is generally perceived very positively by its users, especially those with sensitive skin, as a game-changer that delivers a natural-looking, non-streaky tan without the unpleasant smell or sticky feeling. The brand is seen as modern, trustworthy, and aligned with values of inclusivity and ethical consumerism.

Copy Examples

• •Instagram Post (Image: Diverse group of people smiling, glowing): Your skin tells a story. Let SOLSKIN help it glow. ✨ Finally, a tan that loves your sensitive skin back. No irritation, just a beautiful, natural radiance for *every* body. #RealSkinRealGlow #SolskinStory #SensitiveSkinFriendly
• •TikTok Video Ad (Creator showing easy application): Tired of tans that dry out your eczema-prone skin? 😩 Meet your new BFF! SOLSKIN = hydrating, happy glow! SO easy, smells amazing & zero streaks. Get ready to feel good! 😉 #SolskinTan #EczemaSafeTan #GlowUp
• •Website Homepage Banner: Glow Confidently. SOLSKIN offers a kind-to-skin, streak-free tan, so you can embrace your unique radiance without compromise. Dermatologically approved for even the most sensitive skin. Shop Your Glow.
• •Email Newsletter Subject: Sensitive Skin? You Deserve to Glow Too, [Customer Name]! Body Snippet: At SOLSKIN, we get it. Finding the perfect tan when your skin needs extra love can be tough. That's why we created our gentle, hydrating formulas – so everyone can enjoy a beautiful, confidence-boosting glow. Discover the difference.
• •Product Page Description Snippet (for a Tanning Mousse): Indulge in a sun-kissed look without the worry. Our [Product Name] Mousse is lovingly made in the UK with vegan, cruelty-free ingredients like soothing Aloe Vera and hydrating Hyaluronic Acid. It’s more than a tan; it’s a treat for your skin, leaving you with an even, natural glow that feels as good as it looks. Perfect for all skin types, especially our sensitive-skin sweethearts!