Tono de Marca

Aspirational, confident, trendy, exclusive, fashion-forward, empowering, and celebratory of the female form.

Valores de Marca

• •Exclusivity
• •Quality and Craftsmanship
• •Style and Trend Leadership
• •Empowerment

Mejores Prácticas

• •Emphasize Exclusivity: Always use language that highlights the limited nature of the collections, such as "limited edition," "exclusive design," and "few units available."
• •Highlight Brazilian Origin: Consistently mention "Made in Brazil" or "Brazilian design" to reinforce the brand's commitment to quality and its unique identity.
• •Maintain an Aspirational Tone: Use evocative and sensory language that paints a picture of a desirable lifestyle. Words like "unforgettable," "unique," "stunning," and "radiant" will resonate with the target audience.
• •Create a Sense of Urgency: Encourage immediate action with phrases like "shop before it's gone," "guarantee yours now," and "don't miss out."
• •Be Consistent Across All Channels: Ensure that the tone, values, and key messages are uniform across the website, social media posts, email marketing, and any other customer touchpoint to build a strong, recognizable brand identity.

Percepción Social

Positive among its target audience, perceived as a go-to for high-quality, fashionable beachwear that stands out. The limited availability of items likely enhances their perceived value among consumers. There is general satisfaction with the product and brand experience, with a lack of significant negative feedback.

Ejemplos de Copy

• •Feel the sun. Our new collection has just arrived, with exclusive pieces for unforgettable moments. Produced in limited quantities, don't miss the chance to have yours.
• •Your next summer destination calls for a Solshine look. Discover our Brazilian-made bikinis and swimsuits that combine quality and style. Click to shop the collection before it sells out.
• •The Francesca top in vintage coffee. A limited edition piece designed to enhance. Its exclusive design and high-quality fabric guarantee unparalleled comfort and style. Pair it with the Tiny bottom for the perfect set.
• •Beach style inspiration. Our exclusive designs are made for those who like to stand out. #Solshine #BeachFashion #MadeInBrazil
• •One top, three looks. Show your creativity with our versatile pieces. Which is your favorite? #SolshineStyle #Beachwear #BrazilianFashion