Brand Tone

Passionate & Creative, Personal & Story-Driven, Educational & Empowering, Approachable & Friendly, Slightly Whimsical/Mystical

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Creativity & Artistry
• •Passion & Dedication
• •Community & Connection
• •Joy & Meaning
• •Sustainability

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the properties of gemstones used, or the journey of a custom piece. Connect with your audience on a personal level, just as Marissol does in her "About Me" section.
• •Highlight the Handcrafted & Artisanal Nature: Continuously emphasize that pieces are handmade with skill and intention. Use phrases like "crafted with passion," "artisan-made," and "unique by nature."
• •Incorporate the Voice of the Maker: Let Marissol's passion and personality shine through. Use "I" and "my" when appropriate, especially in blog posts or direct communications, to maintain that personal connection.
• •Focus on Empowerment and Self-Expression: Frame jewelry not just as an accessory, but as a tool for self-expression, a carrier of memories, and a source of joy and confidence.
• •Maintain a Warm, Inviting, and Slightly Mystical Tone: Use descriptive and evocative language that appeals to the senses and emotions. Incorporate elements of wonder, especially when discussing crystals or the creative process. Keep the language accessible and friendly.

Social Perception

Highly Praised Instructor, Unique & Beautiful Jewelry, Positive & Inspiring, Trustworthy & Passionate Artisan

Copy Examples

• •Headline: Forge Your Story in Silver. Body: Discover the ancient art of metalsmithing and create a piece that speaks your truth. Our workshops guide you, your hands craft the magic. #SolSearchJewelry #HandcraftedStory
• •Headline: More Than Adornment, It's a Feeling. Body: Each Sol Search piece is infused with passion and purpose, designed to echo your inner light. Find the jewel that resonates with your soul. #WearYourEnergy #MeaningfulJewelry
• •Headline: The Crystals Are Calling. Are You Listening? Body: Marissol believes "the crystals choose you." Explore our collection of gemstone jewelry and discover the stone that holds something you need. #CrystalHealing #SolSearchMagic
• •Headline: From Our Hands to Yours, With Love & Intention. Body: Every curve, every polish, every stone is a testament to our dedication. Experience the joy of truly handcrafted jewelry, made to be part of your journey. #ArtisanJewelry #MadeWithPassion
• •Headline: Unleash Your Inner Artisan. Body: No experience? No problem! Join our fun, supportive workshops and leave with not just a beautiful handmade piece, but a newfound creative spark. Book your Sol Search Jewelry class today! #DIYJewelry #CreativeCommunityLA