Brand Tone

Aspirational, Luxurious, Contemporary, Edgy, Empowering, Inspirational, Cultured, and Discerning.

Brand Values

• •Creativity & Vision: Provides a platform for visionary creativity and celebrates the imagination in fashion, art, and beauty.
• •Empowerment & Diversity: Aims to represent empowerment, diversity, and change, featuring people from all walks of life.
• •Quality & Aesthetic Excellence: Produces a high-quality glossy print magazine, also serving as a collector's item, with strong emphasis on visual storytelling and design.
• •Discovery & Platforming Talent: Dedicated to promoting upcoming artists and giving a voice to the creative process.
• •Thought Provocation: Crafts content to start conversations and encourage readers to see the beauty in the bigger picture.

Best Practices

• •Embrace Bold & Evocative Language: Use strong verbs, vivid adjectives, and a confident voice. Words like "fearless," "visionary," "unfiltered," "raw," "revolution," and "iconic" align with the brand's edgy and aspirational feel.
• •Focus on "The Story Behind": Highlight the narrative, the journey of the artists, and the creative process, appealing to the desire for depth and authenticity.
• •Maintain a Visually-Led Narrative: Ensure copy complements the stunning visuals. Use descriptive language that paints a picture, but also allows the imagery to speak powerfully on its own.
• •Champion Originality and New Voices: Frame content around discovery and the "next big thing." Emphasize the platforming of emerging talent and fresh perspectives.
• •Inspire and Empower: Craft messages that encourage readers to embrace their own creativity and see the world through an artistic and discerning lens. The copy should feel exclusive yet inviting to those who appreciate art, fashion, and culture.

Social Perception

Prestigious Platform, Visually Striking, Youthful Appeal (in part), Collector's Item, International Reach

Copy Examples

• •SOLO SESSIONS: UNFILTERED. DIVE INTO THE RAW ENERGY OF THE VOICES SHAPING TOMORROW. OUR NEW ISSUE IS HERE. EXPERIENCE THE UNSEEN. #HouseOfSolo #NewIssue #CultureShapers #Art #Fashion #Music
• •BEYOND THE SURFACE. House of Solo delivers bold perspectives and breathtaking visuals. Subscribe for your quarterly dose of inspiration and a front-row seat to the evolution of cool. [Subscribe Now]
• •MEET [ARTIST NAME]: The fearless vision igniting the [ARTIST'S FIELD] scene. House of Solo goes deep with the talent rewriting the rules. Discover their story. Dare to be different. #HouseOfSolo #EmergingTalent #CreativeRevolution #[ArtistField]
• •Lights. Camera. SOLO. 🔥 Get a glimpse of the magic behind our latest cover. Full reveal coming soon. Can you guess who it is? #HouseOfSolo #CoverShoot #BTS #FashionForward #Iconic
• •SOLO Exclusive: The Future is Fearless (And Looks Like This). This month, House of Solo champions the audacity of creators who dare to dream differently. We’re not just reporting on culture; we’re shaping it. Step inside...