Brand Tone

Aspirational, relaxed, and nostalgic. It's friendly and communal, using inclusive language. The voice is also slightly poetic and story-driven, evident in their "book and chapter" concept for collections, adding depth and intentionality.

Brand Values

• •Storytelling & Heritage
• •Community
• •Conscious Production
• •Timeless Style
• •Joy and Freedom

Best Practices

• •Lead with the Narrative: Always tie the copy back to the core concepts of "random strolls," "sunny vibes," and storytelling ("chapters" and "books"). This reinforces the brand's unique identity beyond just the product.
• •Use Communal Language: Continue using terms like "the gang," "join us," and "stroll with us" to foster a sense of community and belonging.
• •Maintain a Relaxed, Evocative Tone: Keep the language simple, poetic, and focused on feelings of freedom, nostalgia, and warmth. Avoid corporate or overly technical jargon.
• •Highlight Conscious Production: Mentioning that pieces are made in "small family-run workshops" adds value and appeals to consumers who prioritize craftsmanship and ethical production.
• •Keep it Visually Consistent: Ensure the copy complements the visual identity. The words should feel as sun-drenched, relaxed, and aesthetically pleasing as the photography on Instagram and the website.

Social Perception

Solor Clothing is perceived as a niche, aesthetically-focused lifestyle brand. Customers are drawn to its distinct story and the lifestyle it represents—one of sun, travel, and casual freedom. It conveys the image of a thoughtful, curated brand that offers more than just clothing, but an identity.

Copy Examples

• •Found our sun. Some days are for chasing waves, others are for soaking it all in. Our latest chapter of tees and hoodies is made for every kind of sunny stroll. Join the gang. #SolorClothing #RandomStroll #SunnyVibes
• •Chapter Six: The Aegean Blue. Inspired by the endless horizons of a Greek summer. Discover pieces designed for long days and warm nights. A new story unfolds.
• •The 'Stroll' Hoodie. More than just a hoodie, it's a uniform for the free-spirited. Crafted in a family-run workshop in Portugal, this piece is a testament to slowing down and finding the warmth. Consider it your companion for every random stroll life takes you on.
• •A new chapter is waiting for you...
• •Your Story Starts Here. From the shores of Lefkada to your next adventure. Solor is more than clothing; it's a feeling. Inspired by 70s surf culture and made for the modern free spirit. Shop the collection and find your sun.