Brand Tone

Aspirational: empowering, personal, soulful, with an emphasis on individuality and wellness. Currently, there's a disconnect, with much of the actual copy being generic and transactional.

Brand Values

• •Individuality
• •Self-Expression
• •Empowerment
• •Quality & Authenticity

Best Practices

• •Resolve the Brand Identity Crisis Immediately by creating dedicated social media profiles for Soloist and dissociating from unrelated brands.
• •Create a 'Brand Voice' Guide to document core values, desired tone (empowering, soulful, personal), keywords to use, and words to avoid.
• •Lead with 'Why,' Not 'What' by translating every product feature into a benefit that aligns with the brand's values and mission.
• •Tell a Story on Every Page, infusing the brand's philosophy and mission into every touchpoint, from the homepage to product descriptions and even checkout confirmations.
• •Align Visuals with Tone by using lifestyle photography and videography that feels authentic, individual, and serene, matching the verbal identity of the brand.

Social Perception

Non-existent or confused due to conflicting social media presence, leading to damaged brand trust and credibility, and appearing unprofessional and disjointed.

Copy Examples

• •Headline: Reset Your Ritual. Body: Your beauty routine is a personal symphony. Don't let yesterday's colors muddy today's composition. The Soloist Brush Cleaner purifies your most essential tools in seconds, giving you a fresh start for a new expression. Clean brushes, clear mind, pure glow.
• •Headline: Your Beauty, Unboxed. Anywhere. Body: Inspiration doesn't stay at home, and neither should your glow. This curated set of essential brushes is designed for the soloist on the move. Compact, protected, and ready for any look, it’s your freedom to create, wherever the journey takes you.
• •Headline: You are the artist. These are your instruments. Body: At Soloist, we don't believe in trends; we believe in you. Your face is a canvas for your mood, your strength, and your story. Discover tools designed to empower your unique glow. #BeYourOwnSoloist
• •Headline: More Than Makeup. It's A Mindset. Body: Soloist was founded on a simple idea: your wellness journey is yours to compose. We create thoughtfully designed beauty tools to help you find your rhythm and embrace your authentic self.
• •Headline: Master Your Signature Look. Body: Every stroke, every blend, every detail—perfected. This comprehensive collection is engineered for flawless application, giving you the control to bring your vision to life. Made with ultra-soft bristles that honor your skin and your artistry, these brushes are an extension of your intention.