Brand Tone

Informative & Educational, Luxurious & High-Quality, Caring & Trustworthy, Innovative & Scientific, Conscious & Responsible, Approachable & Positive

Brand Values

• •Health & Wellbeing
• •Efficacy & Quality
• •Natural & Clean Ingredients
• •Innovation
• •Sustainability & Responsibility
• •Inclusivity
• •Transparency & Education
• •Customer Experience

Best Practices

• •Educate & Empower: Always aim to provide value beyond the product. Explain the "why" behind ingredients and sun safety practices. Use clear, accessible language even when discussing science.
• •Highlight the Sensory Experience: Emphasize the positive feel of the products – lightweight, non-greasy, no white cast, hydrating. Use evocative language that appeals to the desire for comfortable, luxurious skincare.
• •Lead with Values: Consistently reiterate commitments to natural ingredients, cruelty-free practices, reef safety, and inclusivity. This builds trust and resonates with conscious consumers.
• •Maintain a Personal & Authentic Connection: Share the brand's origin story and mission. Engage with the community genuinely. The co-founders' passion is a key differentiator.
• •Stay Innovative & Forward-Thinking: Frame SOL LABS as a leader in sun care evolution. Talk about new technologies (ecoMist), unique formulations (bronzing serum), and the blend of K-beauty science with natural ingredients.

Social Perception

Positive customer reviews, Appreciation for clean ingredients, Seen as innovative, Trustworthy founders' story, Growing brand awareness, TikTok Engagement

Copy Examples

• •Headline: More Than SPF. It's Your Daily Dose of Skin Health. Body: Tired of sunscreens that feel like a compromise? SOL LABS delivers broad-spectrum mineral protection that’s also packed with skin-loving ingredients like Astaxanthin and Hyaluronic Acid. Protect, hydrate, and rejuvenate with every application. Because your skin deserves the best, every day. #SolLabs #SkincareMeetsSunscreen #MineralMagic
• •Headline: Finally, A Mineral Sunscreen That Gets You. And Your Skin Tone. Body: Say goodbye to chalky white casts! SOL LABS' "Fountain of Youth Formula®" is expertly crafted to blend seamlessly into *every* skin tone. Lightweight, breathable, and deeply nourishing – it’s the reef-safe sun protection you’ll actually love to wear. Experience "The Vanish" and glow with confidence. #SolLabsSun #NoWhiteCast #InclusiveSunCare
• •Headline: Innovation in Every Ray of Sunshine. Body: SOL LABS merges cutting-edge K-beauty science with nature's most potent ingredients. Our mission, born from a passion for skin health, brings you sun care that’s effective, luxurious, and kind to the planet. Discover the difference of therapeutic sun defense. #SolLabsInnovation #KBeautySun #ReefSafeSPF
• •Headline: Don't Just Block the Sun, Embrace It. Safely. Body: With SOL LABS, sun protection is a ritual, not a chore. Our "Anti-Sunscreen Sunscreen" feels so good, you'll look forward to applying it. From sheer mists to hydrating lotions, we’ve got you covered with clean, mineral-based formulas that let your skin breathe and shine. #TheAntiSunscreenSunscreen #SolLabs #DailyWellness
• •Headline: Inspired by Resilience. Crafted for Your Skin's Future. Body: Our journey began with a personal fight for skin health. Today, SOL LABS is dedicated to providing you with the most advanced, natural, and enjoyable sun protection. Protect your story, nurture your skin. #SolLabsStory #SunCareRevolution #HealthySkinHabits