Brand Tone

Passionate, Authentic, Educational/Informative, Community-Oriented, Welcoming & Friendly, Modern & Accessible

Brand Values

• •Passion for Music
• •Quality & Authenticity
• •Cultural Sharing & Education
• •Customer Centricity & Service
• •Accessibility
• •Community Building

Best Practices

• •Lead with Passion: Infuse your copy with genuine enthusiasm for music, culture, and the instruments themselves. Use evocative language that conveys a love for the craft.
• •Prioritize Authenticity and Quality: Clearly communicate the craftsmanship, origin (where relevant), and quality of the instruments. Avoid overly salesy or gimmicky language; let the value of the products speak.
• •Educate and Inform: Share knowledge freely. Whether it's the history of an instrument, playing tips, or cultural context, provide value beyond the sale. This builds trust and positions SOLISTOS as an authority.
• •Foster Community and Connection: Use inclusive language ("fellow musicians," "join our community"). Encourage interaction, share user-generated content (with permission), and make customers feel like part of the SOLISTOS family.
• •Maintain a Welcoming and Accessible Voice: Even when discussing complex or traditional topics, keep the language approachable and friendly. Emphasize support for beginners and create an environment where questions are encouraged. Ensure this welcoming tone extends to all customer interactions, reflecting the positive in-store experience online.

Social Perception

Highly-Rated Service, Quality Products, Trustworthy, Specialized Experts, Engaging & Modern

Copy Examples

• •Headline (Instagram/Facebook post showcasing an Oud): Unlock the Soul of the Orient. ✨ Discover our handpicked collection of authentic Ouds, each with a story to tell and a melody to share. Passionately sourced, expertly crafted. #Solistos #Oud #OrientalMusic #AuthenticSounds #MusicPassion
• •Website Banner (Promoting Workshops): More Than Just Instruments. It's a Journey. Immerse yourself in the rich traditions of oriental music with our expert-led workshops. Beginners welcome! Find your rhythm with SOLISTOS. [Link to Workshops]
• •TikTok Video Caption (Short demo of a Darbuka): Feel that beat? 🔥 Our Darbukas are calling your name! Perfect for beginners or pros. Get yours with #PassCulture! 😉 #SolistosMusic #Darbuka #OrientalRhythm #Percussion #MusicShopParis #TikTokMusic
• •Email Newsletter Snippet (New Arrivals): Salaam Musicians! Fresh arrivals at SOLISTOS! From soulful Neys to vibrant Saz, explore instruments that resonate with tradition and quality. Plus, check out our new range of studio mics for crystal-clear recordings! Your musical exploration starts here. [Shop Now Button]
• •Facebook Ad (Targeting young musicians): Got your #PassCulture? 🇫🇷 Turn it into timeless music! SOLISTOS Paris is your spot for incredible oriental instruments and essential gear like mics, DJ controllers & more! Start your musical adventure today. Friendly advice and good vibes guaranteed! #Solistos #ParisMusic #YoungMusicians #QualityGear #OrientalVibes