Brand Tone

Professional, Authoritative, Trustworthy, Reliable, Aspirational, Quality-Focused, Helpful, Informative, Elegant, and Understated.

Brand Values

• •Quality
• •Tradition & Heritage
• •Functionality & Innovation
• •Durability & Longevity
• •Customer Trust & Satisfaction
• •Timeless Design

Best Practices

• •Emphasize Quality and Durability: Consistently weave in mentions of Swiss engineering, craftsmanship, high-quality materials, and the longevity of the products. Use words like "precision," "reliable," "built to last," "enduring."
• •Reference Heritage When Relevant: Subtly integrate the brand's long history (since 1908) to build trust and authority, without making every piece of copy a history lesson.
• •Focus on Benefits, Supported by Features: Explain how Solis products improve daily life (e.g., "achieve salon-quality hair at home," "savor the perfect espresso every morning," "maintain optimal home comfort"). Then, briefly mention the technology or design element that enables this.
• •Maintain a Professional and Elegant Voice: Avoid slang, overly casual language, or excessive hype. Opt for clear, concise, and sophisticated wording. The tone should be confident but not arrogant.
• •Use "Swissness" Authentically: Connect the Swiss origin to tangible benefits like precision, reliability, and attention to detail, rather than just as a label. This reinforces the premium perception.

Social Perception

Premium European Brand, Reliable and Durable, Specialized Expertise, Traditional but Not Outdated, Trust in Swiss Engineering/Quality.

Copy Examples

• •Elevate your morning ritual. For over a century, Solis has perfected the art of appliance craftsmanship. Our new [Product Name] espresso machine embodies this Swiss dedication to quality, delivering café-worthy espresso with precision and timeless style. Invest in your daily pleasure.
• •Trusted by professionals, designed for your home. The Solis [Product Name] hair dryer combines powerful airflow with Swiss-engineered ion technology, ensuring faster drying times and a healthier, salon-finish shine. Experience the Solis difference, day after day.
• •Year-round comfort, built to last. Whether it's a cooling breeze or a comforting warmth, Solis climate solutions offer reliable performance and enduring quality. Designed in Switzerland for your everyday well-being.
• •Since 1908, Solis of Switzerland has been dedicated to creating appliances that enrich your life. Our commitment to quality, durability, and timeless design means you're not just buying a product, but a companion for years to come. Discover the enduring value of Solis.
• •Preserve freshness, reduce waste, and unlock culinary possibilities. The Solis [Product Name] vacuum sealer is engineered for simplicity and effectiveness, keeping your food fresher for longer. It's more than an appliance; it's a smarter way to manage your kitchen, inspired by Swiss practicality.