Brand Tone

elegant, aspirational, and celebratory

Brand Values

• •Elegance and Quality
• •Femininity and Celebration
• •Exclusivity and Personalization
• •Modern Glamour

Best Practices

• •Maintain a Lexicon of Key Words: Consistently use a core set of words that reflect the brand's values, such as "elegance," "unforgettable," "celebrate," "moment," "sophistication," and "unique." This reinforces the brand identity in all communications.
• •Focus on the "Why," Not Just the "What": Instead of only describing a dress's features (e.g., "a blue sequin dress"), describe the feeling and experience it provides ("Step into the spotlight with a gown that captures the magic of a starlit evening").
• •Adapt the Tone to the Platform: Keep the core tone elegant, but adjust the delivery for each channel. Instagram and the website should be more polished and aspirational. TikTok and Instagram Stories can be more personal and behind-the-scenes, showing the human side of the brand without sacrificing the core value of elegance.
• •Speak Directly to the Customer's Goal: The customer is looking for a dress for a special event. The copy should always tie back to this goal, reassuring her that a Soliré Paris dress will make her feel confident and beautiful for that specific moment.
• •Ensure Visuals and Copy are Aligned: The high-quality, elegant photography and videography must be matched by equally sophisticated and polished copywriting. A disconnect between a stunning visual and simplistic or sloppy text can undermine the brand's premium positioning.

Social Perception

The brand aims to be perceived as a high-end, specialized boutique for formal wear, a go-to source for women seeking unique and elegant outfits for major events. It positions itself in the premium, accessible luxury segment, projecting an image of sophistication, style, and a focus on life's special moments.

Copy Examples

• •Define your moment. The new collection has arrived, bringing with it a whisper of elegance and a promise of an unforgettable night. Discover silhouettes designed not just to be worn, but to be remembered. Explore the collection now via the link in our bio.
• •The AURORE Gown: A masterpiece of modern glamour. Crafted with intricate lace and a flowing silhouette that moves with you, this gown is designed for the woman who commands attention effortlessly. Perfect for galas, weddings, or any evening you want to make your own. Your unforgettable look awaits.
• •Elegance, now within reach. Our Summer Sale is here. This is your moment to acquire the dress you've been dreaming of at an exceptional price. Limited pieces available. Don't wait to create your special memory.
• •A personalized style experience. At our Paris showroom, the focus is entirely on you. Book a private appointment to explore our collections with expert guidance and find the perfect dress that celebrates your unique style. Your moment of transformation starts here.
• •On-screen text: POV: You found the perfect dress for that 'wow' moment. #EveningGown #SpecialOccasion #SolireParis #ParisianStyle