Brand Tone

Personal, passionate, and eco-conscious, with a friendly, approachable, and educational approach.

Brand Values

• •Sustainability and Environmental Responsibility
• •Handmade Quality and Craftsmanship
• •Connection to Nature
• •Authenticity and Transparency

Best Practices

• •Lead with Passion and a Personal Story: Always circle back to Sabrina's personal connection to the ocean and the love that goes into making each piece. Use "I" and "my" to maintain the personal, small-business feel.
• •Highlight Sustainability in Every Relevant Communication: Don't just have a separate "Sustainability" page. Weave it into product descriptions, social media posts, and email marketing to reinforce it as a core value.
• •Use Warm, Evocative, and Nature-Inspired Language: Words like "sun-kissed," "ocean-inspired," "handcrafted with love," "delicate," and "shimmering" will maintain the brand's dreamy and natural aesthetic.
• •Be Transparent and Educational: When talking about the materials or the creation process, be clear and informative. This builds trust and caters to a conscious consumer base that wants to know the story behind their products.
• •Engage with the Community in a Friendly and Personal Manner: When responding to comments and messages, maintain the same approachable and warm tone as the rest of the brand's communications. Address customers by name when possible to foster a sense of community.

Social Perception

Overwhelmingly positive, with customers praising high-quality products, unique design, positive customer service, and an appreciation for the brand's sustainability efforts.

Copy Examples

• •(Instagram Post): (Image: A close-up of a woman wearing the "BALI" necklace, with a blurred beach background) Caption: "Carry a piece of the ocean with you. Our BALI necklace, handcrafted with a love for the sea and a commitment to protecting it. Each purchase helps clean our oceans. #SolilunaJewelry #HandmadeInAustria #SustainableStyle #OceanLover"
• •(Website Homepage Banner): "Inspired by the Sun, the Moon, and the Sea. Discover unique, handmade jewelry that tells a story of nature and sustainability."
• •(Product Description for "SUN SEEKER" Earrings): "For the souls who are always chasing the sun. Our SUN SEEKER earrings are delicately handmade from recycled 925 sterling silver and 14k gold filled, so you can shine on, knowing you're wearing a piece that's kind to the earth. #HandmadeJewelry #EcoFriendlyFashion"
• •(Email Newsletter Subject Line): "A Little Sunshine in Your Inbox + A Gift From Us" (Email Body Snippet): "Hi [Customer Name], just like you, we believe in the magic of nature. That's why we pour our hearts into creating beautiful, sustainable jewelry that you can wear with pride. As a thank you for being part of our journey, here's a special something for your next treasure..."
• •(Facebook Ad): "Jewelry that feels as good as it looks. At Soliluna, we create stunning, nature-inspired pieces from sustainable materials in our small Austrian studio. Shop now and for every piece you buy, we'll donate 1 to The Ocean Cleanup. Look good, do good. #Soliluna #EthicalJewelry"