Brand Tone

Passionate & Enthusiastic, Community-Oriented, Edgy & Intense, Supportive & Artist-Focused, Authentic, Slightly Reverent (towards the music/scene)

Brand Values

• •Musical Intensity & Innovation
• •Artist Development & Support
• •Community & Connection
• •Faith/Positive Messaging (historically/for many bands)
• •Longevity & Legacy

Best Practices

• •Know Your Audience: Speak their language. Use terminology and references that resonate with fans of metal, hardcore, and related subgenres. Understand their passion for the music.
• •Embrace the Intensity: Don't shy away from strong, energetic language. Words like "brutal," "unleash," "crushing," "epic," and "power" fit the brand. Use capitalization and exclamation points strategically for emphasis.
• •Be Authentic and Passionate: Your copy should convey genuine enthusiasm for the music and the artists. Fans can spot insincerity.
• •Foster Community: Use inclusive language ("we," "us," "the Solid State family"). Encourage interaction and sharing of experiences related to the music and bands.
• •Maintain Visual-Verbal Consistency: Ensure the edgy and often dark visuals of album art and band aesthetics are complemented by copy that carries a similar weight and intensity. The tone should feel like a natural extension of the music itself.

Social Perception

Respected Veteran Label, Source of Quality Heavy Music, Associated with Key Bands, Niche Appeal, Store as a Direct Fan Connection

Copy Examples

• •New Album Release: "UNLEASH THE FURY! 🔥 [Band Name]'s new album '[Album Title]' just dropped and it's an absolute MONSTER. Experience the raw power – listen & grab exclusive merch NOW! #SolidStateRecords #[BandName] #NewMusic #Metalcore"
• •Vinyl Reissue: "LEGENDS REBORN. 🤘 We're throwing it back with a limited vinyl reissue of [Band Name]'s classic '[Album Title]'! Own a piece of heavy history. Pre-order before they vanish. Link in bio! #SolidStateVinyl #ClassicMetal #[BandName] #LimitedEdition"
• •Tour Announcement: "THEY'RE COMING. 💥 Get ready to witness the sheer force of [Band Name] live as they tear through [City/Region] on the '[Tour Name]' tour! Tickets on sale Friday. Don't miss the chaos. #SolidStateLive #[BandName]OnTour #HeavyMusic"
• •Merch Spotlight (Apparel): "REP THE STATE. 💀 Fresh [Band Name] hoodies & tees have hit the store. Wear your allegiance loud and proud. Quality gear for the true believers. Shop now! #SolidStateMerch #[BandName] #MetalFashion"
• •Label Anniversary/General: "25 YEARS OF HEAVY. 🤘 From the underground to the main stage, we've been fueling your soundtrack of rebellion, passion, and power. Thanks for being part of the Solid State family. What SSR album defined an era for you? 👇 #SolidStateLegacy #MetalFamily #HardcoreLives"