Brand Tone

Sophisticated, Professional, and Passionate

Brand Values

• •Uncompromising Quality & Durability
• •Timeless & Unique Design
• •Craftsmanship & Attention to Detail
• •Customer-Centricity & Service
• •Sustainability

Best Practices

• •Lead with the Core Promise: Every piece of copy should connect back to the core values of Solid Wood, Timeless Design, and Durability. Use words like 'solid,' 'handcrafted,' 'timeless,' 'enduring,' and 'investment.'
• •Use Sophisticated and Evocative Language: Employ an elevated vocabulary that reflects the premium nature of the products. Words like 'elegance,' 'refined,' 'sculptural,' 'harmony,' and 'authenticity' align with the brand's established tone.
• •Tell the Story of Craftsmanship: Go beyond describing the product. Talk about the how—the careful selection of materials, the precision of the joinery, the passion of the craftspeople. This builds value and justifies the premium positioning.
• •Frame it as a Lifestyle, Not Just a Product: The copy should sell an ideal—a stylish, conscious, and well-designed life. Focus on the experience and emotion the furniture brings to a home, such as creating memories or finding tranquility in a beautiful space.
• •Maintain a Personal and Professional Voice: Whether writing an ad or responding to a customer review, the tone should always be respectful, appreciative, and knowledgeable. This reinforces the brand's perception as both an expert in its field and a company that genuinely cares about its clients.

Social Perception

The public and customers perceive SOLIDMADE as a high-end, trustworthy, and aspirational brand. It is seen as a provider of premium, beautifully designed solid wood furniture that represents a long-term investment. Customers feel they receive excellent value, citing superior quality for the price point. The brand is highly recommended for its product quality, aesthetic appeal, and outstanding personal service, making it a benchmark for quality in its category.

Copy Examples

• •Beyond Furniture. An Investment in Timeless Design. At SOLIDMADE, we believe furniture should be as enduring as it is beautiful. Our Groove Sideboard, crafted from solid oak, is a testament to this philosophy. Discover design that transcends trends and craftsmanship that lasts a lifetime.
• •The heart of the home, redefined. Our LOTTE dining table combines the natural warmth of solid wood with a refined, elegant design. It’s not just a place to eat, but a space to create memories. Built with passion, designed for life. #SolidMade #DesignFurniture #TimelessLiving
• •The Art of Seating: Where Solid Wood Meets Sophisticated Design. Explore our collection of handcrafted chairs, each piece a harmony of ergonomic comfort and sculptural elegance, built to complement your home for decades to come.
• •SOLIDMADE Furniture | Solid Wood, Masterfully Crafted. Experience the pinnacle of Austrian design. Shop timeless solid wood tables, chairs, and sideboards. Exceptional quality and personal service. Explore our collection.
• •Welcome to the World of SOLIDMADE. Thank you for joining us. Our passion is simple: to create unique living spaces with furniture defined by authentic design and uncompromising quality. From the fine selection of solid wood to the final, precise detail, every piece is made with dedication. Explore the collection that is built not just for a home, but for a lifetime.