Brand Tone

Authoritative & Trustworthy, Educational & Informative, Premium & High-Quality, Caring & Supportive, Established & Experienced

Brand Values

• •Quality
• •Science & Research
• •Natural Wellness & Purity
• •Sustainability
• •Integrity & Transparency
• •Customer Well-being
• •Heritage

Best Practices

• •Emphasize Heritage and Trust: Consistently refer to Solgar's long history (since 1947) and its "Gold Standard" to reinforce authority and trustworthiness.
• •Prioritize Education: Frame product benefits with a focus on explaining the science and the role of key ingredients in an accessible, informative way, avoiding overly technical jargon where possible.
• •Highlight Quality and Purity: Regularly mention the commitment to high-quality, responsibly sourced ingredients, small-batch manufacturing, and the absence of unnecessary artificial additives.
• •Maintain a Premium Feel: Use sophisticated yet clear language. Ensure all communications, visual and textual, reflect the premium nature of the brand (e.g., high-quality imagery, clean design).
• •Showcase Sustainability Efforts: Weave in messaging about the recyclable amber glass bottles and other sustainability initiatives to appeal to environmentally conscious consumers.

Social Perception

Highly Reputable & Trusted, Premium Brand, Ethical & Sustainable (to an extent), Effective, Knowledgeable Retailers

Copy Examples

• •Headline: The Gold Standard in Wellbeing Since 1947. Body: For over 75 years, Solgar has been dedicated to crafting the finest nutritional supplements. Our commitment to quality, science, and nature ensures you receive the support you need for your unique journey to wellness. Discover the Solgar difference. Call to Action: Explore Our Heritage of Health.
• •Headline: Pure Ingredients. Powerful Results. Body: At Solgar, we believe what’s left out is just as important as what goes in. That’s why we use responsibly sourced, high-quality ingredients and avoid unnecessary artificial fillers. Experience the purity and potency that has made us a trusted name for generations. Call to Action: Shop Clean Nutrition.
• •Headline: Invest in Your Body’s Best Defence. Body: Support your vitality from within. Solgar’s science-backed formulas are meticulously crafted in small batches, housed in iconic recyclable amber glass to protect their potency. Give your body the Gold Standard nutrition it deserves. Call to Action: Discover Your Wellness Solution.
• •Headline: More Than Vitamins. A Commitment to Your Wellbeing. Body: From sourcing the finest raw materials to our rigorous in-house manufacturing, every Solgar supplement is a testament to our unwavering dedication to your health. Join millions who trust Solgar for their daily wellness. Call to Action: Learn About the Solgar Gold Standard.
• •Headline: Naturally Supporting Your Active Life. Body: Whether you're training for a marathon or embracing daily movement, Solgar provides targeted nutrition to help you perform at your best. Fuel your ambition with supplements crafted for energy, recovery, and overall vitality. Call to Action: Enhance Your Performance.