Brand Tone

Sophisticated, Quality-Conscious, and Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Comfort & Fit
• •Fashion-Forward Style
• •Customer Centricity
• •Versatility & Range

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., sophisticated, knowledgeable, warm, inspiring). Include examples of "do's and don'ts" to ensure everyone writing for the brand is aligned.
• •Focus on "The Discerning Customer": Always write with this target audience in mind. Use language that appeals to their appreciation for quality, style, and thoughtful design. Avoid overly casual slang or generic platitudes.
• •Highlight Core Values Consistently: Weave in mentions of quality materials, craftsmanship, comfort, and fashion-forward design in product descriptions, social media posts, and email marketing. For example, instead of just "nice shoes," describe them as "expertly crafted from supple European leathers for all-day comfort."
• •Emphasize Benefits alongside Features: While listing features like "engineered foam" is good, translate that into a benefit like "experience cloud-like comfort with every step, thanks to our signature engineered foam footbeds."
• •Maintain a Helpful and Approachable Persona: Even with a sophisticated tone, ensure the communication is welcoming. Encourage interaction, as seen with their "Can't wait to chat!" message. Provide useful information through FAQs, shoe care tips, and styling advice. This reinforces their customer-focused value.

Social Perception

The general perception they aim to cultivate is one of a provider of stylish, comfortable, and high-quality footwear for women and teens who appreciate good craftsmanship.

Copy Examples

• •Headline: Step Into Your Story. Discover Soletto. Body: More than just a shoe, it’s a statement of how you move through the world. At Soletto Shoes, we meticulously craft each pair with an artisan’s touch and a designer’s eye, blending timeless style with unparalleled comfort. Experience footwear that’s as discerning as you are. Call to Action: Explore the Collection.
• •Headline: Where Quality Meets the Moment. Body: From boardroom poise to weekend adventures, Soletto Shoes are designed for every facet of your life. We source the finest leathers and fabrics, ensuring every step is supported by luxurious comfort and enduring style. Find your perfect fit, handcrafted for you. Call to Action: Shop New Arrivals.
• •Headline: The Soletto Standard: Look Good, Feel Exquisite. Body: Why choose between elegance and comfort? Soletto Shoes believes you deserve both. Our decades of expertise in the shoe industry inform every design, from fashion-forward concepts to the engineered comfort within. Walk confidently. Call to Action: Learn About Our Craftsmanship.
• •Headline: Curated for the Woman Who Knows. Body: You appreciate the finer details – the supple feel of quality leather, the perfect arch support, the silhouette that turns heads. Soletto Shoes offers a curated collection for the modern, discerning woman. Your journey to impeccable style starts here. Call to Action: Join the Soletto Family for Exclusive Previews.
• •Headline: Your Unique Footprint, Our Passionate Pursuit. Body: At Soletto Shoes, we’re obsessed with finding the perfect match for your individual style and comfort needs. Our personalized approach and expertise in fitting ensure that your next favorite pair is waiting. Call to Action: Get Expert Shoe Tips.