Brand Tone

Friendly & Approachable, Informative & Educational, Passionate & Purpose-Driven, Positive & Uplifting, Trustworthy & Transparent

Brand Values

• •Natural Ingredients
• •Effectiveness
• •Sustainability & Eco-Friendliness
• •Vegan & Cruelty-Free
• •Transparency
• •Quality
• •Customer Delight & Joy of Self-Care
• •Made in the USA
• •Ethical Practices

Best Practices

• •Prioritize Authenticity and Passion: Always let Solette's genuine commitment to natural ingredients, effectiveness, and sustainability shine through. Use language that reflects this passion.
• •Educate Gently: Inform customers about the benefits of natural ingredients and eco-friendly choices without being preachy. Focus on the positive impact and the "why" behind Solette's choices.
• •Maintain an Uplifting and Positive Voice: Frame messages around the joy of self-care, the delight of using the products, and the positive contribution to personal well-being and the planet.
• •Be Transparent and Honest: Clearly communicate product ingredients, sourcing practices, and the brand's eco-initiatives (like using Oceanworks recycled plastic). This builds trust and reinforces core values.
• •Use Consistent Visuals and Language: Ensure that the bright, clean, earthy aesthetic seen on Instagram is reflected across all platforms, and that keywords like "natural," "effective," "vegan," "cruelty-free," "sustainable," and "delightful" are consistently used where appropriate.

Social Perception

Positive Regard for Product Efficacy, Appreciation for Eco-Consciousness, Seen as a Trustworthy Brand, Associated with Quality and Natural Ingredients, Founder-Driven Passion, Aesthetically Pleasing

Copy Examples

• •Instagram Post (Image: Solette deodorant in a natural setting): Breathe easy, play hard. 🌿 Our natural deodorant gives you the confidence to embrace your day, worry-free. Effective, aluminum-free, and kind to our oceans with plastic-free packaging. That's the Solette promise. #SoletteBeauty #NaturalDeodorant #EcoFriendly #CrueltyFree
• •Facebook Ad (Carousel: Body Butter, Scrub, Lip Balm): Indulge your skin, honor the planet. ✨ Discover Solette's line of natural body care, crafted with love in the USA. From our rich body butters to our gentle scrubs, every product is vegan, cruelty-free, and wrapped in sustainable packaging. Pure, effective, delightful. Shop now and feel the Solette difference! #SustainableSelfCare #VeganBeauty #MadeInUSA #SoletteGlow
• •TikTok Video Caption (Video: Quick demo of body butter texture and application): Silky smooth skin AND a happy planet? Yes, please! 😍 Our [Scent Name] Body Butter is packed with natural goodness, cruelty-free, and comes in a jar made from recycled ocean plastic! 🌊 #SoletteBeauty #BodyButterLove #PlasticNegative #SelfCareRoutine #TikTokMadeMeBuyIt
• •Email Newsletter Subject: Kind to Your Skin, Kinder to Earth 🌍 Hey [Customer Name], at Solette, we believe what you put on your body is as important as what you put in it. That's why we're dedicated to creating natural, effective body care that loves your skin and our planet equally. Explore our aluminum-free deodorants and nourishing body butters – all vegan, cruelty-free, and consciously packaged. Treat yourself to goodness. [Link to Shop]
• •Website Banner (Homepage): Solette: Effective by Nature, Gentle on Earth. ✨ Experience delightful body care made with pure ingredients and a passion for sustainability. Aluminum-free, plastic-free, always cruelty-free. #JoyfulSelfCare