Brand Tone

Aspirational, trendy, and trustworthy.

Brand Values

• •Accessibility
• •Authenticity & Trust
• •Passion for Sneaker Culture
• •Community Engagement

Best Practices

• •Use the Language of the Community: Incorporate sneaker culture slang like "cop," "drop," "grail," "on-feet," and "legit check" authentically in your copy to show you are a genuine part of the culture.
• •Lead with Trust Signals: Always keep trust at the forefront. Regularly feature your Trustpilot score, customer testimonials, and mentions of your authenticity guarantee in website copy, social media bios, and ads.
• •Balance Hype with Reassurance: While creating excitement around "exclusive" and "limited" products, balance it with reassuring messages about secure payments, Danish customer service, and a clear returns policy.
• •Focus on Visual Storytelling: Let high-quality images and videos do most of the talking. Keep captions concise, punchy, and focused on the key details: the shoe's name, a compelling one-liner, and a clear call to action.
• •Be Platform-Native: Tailor the tone for each channel. Keep it fast, energetic, and trend-focused on TikTok. On the website and in emails, adopt a slightly more polished but still direct and trustworthy tone that highlights product benefits and brand reliability.

Social Perception

SoleSync is perceived as a reliable and convenient domestic source for trendy and exclusive sneakers. Customers value fast shipping, fair pricing, and the security of a local company. The brand is seen as legitimate, highly rated on consumer review platforms, and highly visible to younger demographics through its strong TikTok presence.

Copy Examples

• •Headline: Just Landed: adidas Samba "Chalky Brown". Body: Your autumn rotation just found its MVP. The clean, versatile adidas Samba in a rich Chalky Brown is now in stock and ready to ship from our Gentofte warehouse. Cop yours before they're gone. Hashtags: #SoleSync #adidasSamba #SneakerKultur #K benhavn #NewArrival
• •Video: Quick shots of new boxes arriving, staff checking sneakers for authenticity, and packing an order. On-screen text: "This is what happens the moment you click 'buy' " -> "Authenticity check " -> "Packed with care " -> "On its way to you! " Caption: From our shelves to your feet. 100% authentic, every single time. Who needs a pair for the weekend? #SoleSyncDK #Sneakerhead #LegitCheck #Unboxing #SmallBusiness
• •Headline: Cop with Confidence. Sub-headline: Rated 4.6/5 on Trustpilot. We are Denmark's trusted source for exclusive sneakers, guaranteed authentic and delivered fast. Join over 2,000 satisfied customers today.
• •Subject: Your Next Grail Is Waiting, [Customer Name]. Body: We noticed you've got great taste. As part of the SoleSync family, we wanted to give you a first look at our latest drop of Nike Dunks and Air Max 1s. Limited sizes available ndon't miss out on the pair you've been searching for.
• •Headline: Stop Taking L's. Your Size Is Here. Body: Tired of release day disappointment? We source the most in-demand sneakers so you don't have to. Shop the UGG Tasman, Nike Dunks, and more. Fast shipping from Denmark. Limited stock when it's gone, it's gone. Call to Action: Shop Now