Brand Tone

functional, reassuring, and aspirational

Brand Values

• •Safety and Protection
• •Innovation and Quality
• •Performance and Practicality
• •Style and Elegance

Best Practices

• •Prioritize Function: Always lead with the practical benefits UV protection and unobstructed vision. These are the primary reasons customers choose Soless.
• •Use Equestrian Terminology: Incorporate language that resonates with the target audience, such as "galloping," "jumping," "cross country," and "hunter jumper," to reinforce the brand's authenticity within the community.
• •Leverage Social Proof: Continue to feature testimonials and user-generated content from riders of all levels, from professionals to amateurs. This builds trust and community.
• •Emphasize Quality and Innovation: Regularly mention the patented design, the polycarbonate film, and the secure clip system to differentiate the brand from competitors.
• •Maintain a Reassuring Tone: Address potential concerns head-on (e.g., "it won't fly off," "it won't block your view") to build confidence in the product's reliability and safety.

Social Perception

Largely positive, especially within the equestrian community. Perceived as a high-quality, specialized, and practical solution for sun protection without compromising vision. Often described as a "must-have" for equestrians, known for secure fit and reliability.

Copy Examples

• •Don't let the sun compromise your ride. The Soless Visor offers 92% UV protection with a fully transparent design, so your vision is never obstructed. Ride with confidence, knowing you're protected.
• •From a quiet hack to the final jump-off, our patented "No Fly Clip" ensures your visor remains secure. Focus on your performance, not your equipment.
• •Top equestrians choose Soless for a reason. Experience the same professional-grade sun protection and stay-put design that the best in the sport rely on.
• •Protect your skin without sacrificing your look. Our visors, available with elegant gold or silver trim, offer a touch of sophistication to your riding wear while providing essential UV protection.
• •Why choose between a clear view and sun protection? With Soless, you get both. Our lightweight, transparent visors are the essential gear for every ride under the sun.