Brand Tone

Enthusiastic, Trendy, Authentic, Approachable, Engaging, Commercial, Informative, Slightly Edgy/Playful

Brand Values

• •Authenticity
• •Wide Selection & Exclusivity
• •Customer Service (implied)
• •Community Connection (primarily local)

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology and references that resonate with sneakerheads and streetwear enthusiasts (e.g., "grails," "cop," "fire," "heat," "drip"). Stay current with slang but avoid overdoing it to the point of being inauthentic.
• •Emphasize Authenticity Always: Consistently reiterate the genuineness of products, as this is a core value and a major concern for buyers in this market.
• •Blend Enthusiasm with Clarity: While passion is key, ensure product information, pricing, and calls to action are clear and easy to understand, especially on the transactional website.
• •Visual Storytelling Complements Copy: On platforms like Instagram and TikTok, ensure the visuals (high-quality product shots, lifestyle imagery, engaging videos) align with and enhance the energetic and trendy tone of the copy.
• •Maintain a Consistent Local Connection (Amman Focus): Continue to embrace the "Amman sneaker heaven" identity in local-facing communications to strengthen community ties, while ensuring broader appeal for any international customers. Use location-specific hashtags and references where appropriate.

Social Perception

Trusted Retailer (Locally), Destination for Sneakerheads, Trendy and Desirable, Awareness primarily through their own channels

Copy Examples

• •🐼 Fresh delivery! The Pandas are officially in the building. Cop yours before they vanish. 100% legit, 100% fire. 🔥 #solesstolemysoul #PandaDunks #SneakerHeavenAmman #JustDropped
• •Your Grails Await. Authentic Kicks. Endless Style. SolesStoleMySoul - Amman's Heartbeat of Streetwear.
• •🚨 SOLES ON SALE! 🚨 Up to 50% OFF Your Favorite Streetwear. Don't Sleep on This!
• •More than just a shoe, it's a statement. The Air Jordan 1 ______ (model name) brings iconic style and guaranteed authenticity straight to your rotation. Elevate your game. #Jordan #AuthenticOnly #StreetwearStaple
• •(Video: Quick cuts of cool sneakers in-store, staff helping customers, vibrant atmosphere) Step into Sneaker Heaven! 🕋👟 Your Amman go-to for the freshest, 100% authentic heat. What are you copping next? 👇 #solesstolemysoul #AmmanKicks #SneakerCulture #RetailTherapy