Brand Tone

Caring, Empathetic, Reassuring, Trustworthy, Friendly, Approachable, Practical, Solution-Oriented, Enthusiastic, and Positive

Brand Values

• •Child Development and Well-being
• •Safety and Quality
• •Practicality and Convenience for Parents
• •Family-Oriented
• •Affordability and Value
• •Authenticity

Best Practices

• •Emphasize the 'Why': Always circle back to the origin story – a family seeking the best for their child. This naturally infuses care, empathy, and authenticity into the copy. Use phrases that show understanding, e.g., 'We get it...' or 'Like you, we wanted...'
• •Use Parent-to-Parent Language: Keep the tone conversational, friendly, and relatable. Avoid overly technical jargon unless explaining a specific benefit clearly (e.g., 'food-grade rubber'). Share anecdotes or scenarios parents can identify with.
• •Highlight Solutions and Benefits (Not Just Features): Instead of just saying 'non-slip sole,' explain the benefit: 'our non-slip sole helps build their confidence and keeps them from slipping.' Connect every feature to a tangible benefit for the child or parent.
• •Maintain an Uplifting and Positive Voice: Focus on the joy of childhood, exploration, and development. Use encouraging and enthusiastic language, especially in social media. Reflect the happiness seen in the brand's visual content.
• •Be Genuinely Helpful: Whether it's in FAQ responses, product descriptions, or social media comments, aim to provide clear, honest, and helpful information. This builds trust and reinforces the brand's caring nature. Ensure transparency about materials and product care.

Social Perception

Positive for practicality and design, trusted by many mums, seen as a solution provider, associated with developmental benefits, with some skepticism regarding 'sock shoes'.

Copy Examples

• •Little feet exploring big worlds! 👣 With Sole Sox, you can relax knowing their every step is protected, comfortable, and as natural as being barefoot. Non-slip, non-toxic, and oh-so-easy to clean – because parenting has enough on its plate! #SoleSox #HappyFeetHappyParents
• •Barefoot is best, but not always practical. That's where Sole Sox shine! ✨ Designed by Aussie parents, our flexible-soled socks let tiny toes wiggle and grip, supporting natural foot development with every adventure. Give them the best start, from the ground up. #MimicBarefoot #ToddlerDevelopment
• •Ditch the shoe struggles! 👋 Sole Sox slip on just like a sock (goodbye, toddler tantrums!) and stay put through playtime, tumbles, and everything in between. Plus, they're machine washable! More play, less fuss. #MumHack #EasyPeasy #SoleSoxAustralia
• •From our family to yours! ❤️ As Aussie parents, we created Sole Sox to give our little ones the comfiest, safest, and most development-friendly start. Made with love, non-toxic materials, and the Aussie spirit of adventure. #AussieOwned #FamilyFirst #TrustedByParents
• •Hot pavements? Damp park grass? No worries! Sole Sox’s protective rubber soles keep little feet safe and dry, season after season. Let them explore freely, knowing their soles are covered. Adventure awaits! #OutdoorPlay #AllWeatherSox #SoleSoxKids