Brand Tone

friendly, approachable, and value-oriented

Brand Values

• •Affordability/Value
• •Family-Oriented
• •Sustainability/Secondhand First
• •Community Focus

Best Practices

• •Tailor language and references to resonate with families and budget-conscious shoppers.
• •Consistently highlight discounts, affordability, and the smartness of shopping resale.
• •Use enthusiastic and inviting language. Words like "discover," "fantastic," "fresh," and "love" can enhance this.
• •Use inclusive language ("everyone in the family," "your family's wardrobe"). If targeting a local Chicago audience online, subtly weave in local references where appropriate.
• •Frame shopping secondhand as a smart and positive choice for both the wallet and the planet, without being overly preachy.

Social Perception

Positive perception driven by affordability and sustainability. Potential for confusion with other resale businesses. General resale market perception should be considered.

Copy Examples

• •Refresh your family's wardrobe without emptying your wallet! Discover amazing deals on pre-loved gems at Solé Resale Boutique – where style meets savings.
• •Why pay full price? 🤔 Grab fantastic finds for everyone in the family at up to 70% off! #ThriftSmart #SoléStyle
• •New arrivals are here! 🎉 From cute kids' wear to stylish staples for you, find your next favorite outfit (and the one after that!) at Solé Resale Boutique.
• •Give clothes a second life and your style a fresh boost! Shop sustainably and save big with our curated collection of new and gently-loved fashion.
• •Chic on a budget? Yes, please! Explore thousands of brands and styles for the whole family. Looking great doesn't have to break the bank! #FamilyFashion #ResaleRocks