Brand Tone

whimsical, curated, and artistic

Brand Values

• •beauty
• •comfort
• •uniqueness
• •local artistry

Best Practices

• •Maintain a Whimsical and Uplifting Tone: Always use language that is cheerful, positive, and a little bit magical. Words like 'treasure,' 'brighten,' 'special,' and 'magic' are on-brand.
• •Highlight the Curation and Uniqueness: Emphasize that the products are carefully selected. Use phrases like 'handpicked,' 'curated collection,' and 'one-of-a-kind' to convey the special nature of the items.
• •Incorporate the 'Why': Don't just describe what a product is; explain why it's special. Tell the story behind the maker or the inspiration for the design.
• •Embrace a Conversational and Friendly Voice: Write as if you are talking to a friend. Use contractions and a natural, easy-to-read style.
• •Be Consistent Across All Channels: Even without a strong social media presence, ensure that the tone on the website, in product descriptions, and in any customer communication is consistently whimsical, curated, and artistic.

Social Perception

Generally positive, praised for its unique and eclectic selection of items. Often described as a 'treasure trove' of unique gifts, local art, and vintage finds, with an inviting atmosphere. Mixed reviews exist regarding staff demeanor (some describe as 'cold and stuck up') and pricing (perceived as high by some, fair by others for curated quality). Overall, it's seen as a noteworthy destination for distinctive and beautiful objects.

Copy Examples

• •Just landed: A sprinkle of magic for your everyday. Discover our new collection of handcrafted treasures, designed to bring a little bit of sunshine into your home.
• •Capture the scent of a summer garden. Our Tomato Candle is more than a fragrance; it's an experience. A perfect little luxury to brighten any room.
• •Finding the beauty in the everyday. ✨ We're open Wednesday to Sunday, 11am-6pm, with a shop full of treasures waiting to be discovered. #SoleilMaine #ShopLocal #PortlandMaine
• •At Soleil, we believe that your surroundings should be a source of joy. That's why we scour the globe (and our own backyard in Maine) for unique, artful objects that tell a story and make you smile.
• •A little something to brighten your week. Enjoy 15% off our entire collection of stationery and books. It's the perfect excuse to treat yourself or a loved one.