Brand Tone

Aspirational yet approachable, friendly, and trendy. Positive, upbeat, focused on style and self-expression, often using vibrant descriptive words and emojis.

Brand Values

• •Self-Expression
• •Quality and Durability
• •Accessibility of Trends
• •Customer Delight and Surprise

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key vocabulary (e.g., "shine," "glow," "fabulous"), phrases to use and avoid, and the appropriate use of emojis. This ensures everyone writing copy for the brand is aligned.
• •Stay Visually Consistent: The tone is not just in the words, but also in the visuals. Continue using bright, clean, and positive imagery that reflects the "sunny" and "radiant" feel of the brand.
• •Engage with Your Community in the Brand Voice: When responding to comments and DMs, maintain the friendly, positive, and helpful tone. This reinforces the brand's personality in direct interactions.
• •Tailor the Tone to the Platform: While the core tone remains the same, the expression can be adapted. Instagram can be more polished and aspirational, while TikTok can be more playful and trend-focused.
• •Focus on "You" and "Your": Frame copywriting around the customer (e.g., "Unleash *your* inner glow," "*Your* monthly dose of sparkle"). This makes the brand feel more personal and directly connected to the consumer's journey of self-expression.

Social Perception

Primarily interpreted through positive engagement on social media (Instagram, TikTok). Perceived as a source of stylish, on-trend, and affordable jewelry. An engaged and appreciative follower base. The 'Handmade in Puerto Rico' aspect adds to a perception of uniqueness and craftsmanship.

Copy Examples

• •Unleash your inner glow. ✨ Our new ‘Glam Collection’ has arrived to add that perfect touch of sophistication and shine to your look. Make every moment unforgettable. #SoleateStyle #NewCollection #JewelryLove
• •Beach days, pool parties, everyday hustle - our stainless steel rings can handle it all. ✨ Waterproof and tarnish-free, so you can keep shining, no matter what. #WaterproofJewelry #StainlessSteel #Soleate
• •Your monthly dose of sparkle is here! 💖 Sign up for the Soleate Surprise Box and get two stunning, high-quality jewelry pieces delivered to your door for just $22. The best kind of mail day! #SoleateSurpriseBox #SubscriptionBox #TreatYourself
• •Effortlessly chic, the ‘Serena’ Cross Necklace is a timeless piece designed for the modern woman. Crafted from high-quality, 18k gold-plated stainless steel, it’s made to be lived in. A symbol of faith and fashion that complements any outfit, from casual tees to elegant dresses.
• •Ready to express yourself? ☀️ This summer, it's all about bold and beautiful accessories. Find the pieces that tell your story, from our handmade bandana necklaces to our shimmering ear cuffs. Your style, your rules. #Soleate #ExpressYourself #SummerStyle