Brand Tone

passionate, authentic, evocative, personal, story-driven, descriptive, and sensory

Brand Values

• •Authenticity and Tradition
• •Quality and Purity
• •Personal Connection and Storytelling
• •Accessibility and Fairness
• •Sustainability and Support for Small Producers

Best Practices

• •Lead with the Story: Always connect the product to its origin. Mention the region, the producer, or a unique aspect of its history. Every product has a story; tell it.
• •Use Sensory Language: Go beyond just describing the product. Use evocative words that appeal to taste, smell, and sight. Words like "sun-drenched," "robust," "aromatic," "velvety," and "zesty" will transport the customer.
• •Emphasize Authenticity: Use terms like "artisan," "traditional," "family-owned," "hand-crafted," and "organic" to reinforce the brand's core value of authenticity.
• •Maintain a Passionate and Personal Tone: Write as a fellow food lover sharing a discovery. Use "we" to create a connection, as in "We found this amazing cheese in..." or "We believe great food should...".
• •Highlight the "Why": Remind customers that their purchase has an impact. Frame it as supporting small farmers, preserving tradition, and choosing quality over mass production. This adds a layer of purpose to their purchase.

Social Perception

Highly positive; customers perceive soldeli.hu as a trustworthy source for authentic, high-quality Mediterranean products that offer great value, taste experience, and efficient delivery, contrasting favorably with supermarket alternatives.

Copy Examples

• •Taste the Portuguese sun in every drop. Our Azeite Caldeira extra virgin olive oil isn't just made; it's crafted. From the centuries-old groves of Vila Flor, this organic oil carries a fruity aroma and a balanced, peppery finish. Drizzle it, dip it, love it – and support the small family farms that make it possible.
• •Meet Fernando and Nuno Caldeira, the father-and-son team behind our incredible Vales Douro-Tua olive oil. For them, olive oil is more than a product; it's a legacy. By choosing their oil, you're not just buying a condiment; you're tasting generations of Portuguese tradition. #FarmToTable #SupportSmallProducers #MediterraneanFlavors
• •From Our Family to Yours. We travel the Mediterranean to find the finest artisan foods, connecting with the families who create them. Discover the story behind every flavor.
• •Tired of the supermarket? Taste the real Mediterranean.
• •Why settle for ordinary? Elevate your meals with authentic flavors. From hand-shaped Fileja pasta from Calabria to 36-month aged Parmigiano Reggiano, experience the difference that tradition makes. Your journey to the Mediterranean starts here.