Brand Tone

Direct and Informative, Value-Oriented, Style-Conscious, Helpful/Guiding, Enthusiastic (for promotions)

Brand Values

• •Value for Money: Offering "great prices" and frequent sales is a clear value proposition.
• •Style and Trendiness: Providing a "large selection of classic, trendy and sporty sunglasses."
• •Protection and Quality: Emphasizing "100% UV protection" highlights a concern for eye safety and product quality.
• •Customer Choice/Variety: Offering a "stort udvalg" (large selection) for different needs (men, women, sports, etc.).
• •Customer Service/Guidance: Implied through the "Sunglasses Guide" and contact information.
• •Transparency: Providing clear information on trading conditions, privacy policy, refund policy, and contact details.

Best Practices

• •Focus on Clarity and Conciseness: Get straight to the point. Highlight key benefits like UV protection, style, and price without unnecessary jargon.
• •Emphasize Value: Consistently mention sales, "great prices," or the affordability aspect, as this is a core part of the brand's appeal.
• •Use Style-Forward Language: Incorporate words like "trendy," "stylish," "modern," "classic," and "fashionable" when describing products to appeal to a style-conscious audience.
• •Maintain a Helpful and Approachable Voice: Especially in guides or customer service interactions, ensure the tone is supportive and makes it easy for customers to choose.
• •Be Action-Oriented: Use strong calls to action (e.g., "Shop Now," "Discover Your Style," "Grab Your Pair") and create a sense of excitement for new arrivals or promotions.

Social Perception

Online retailer providing a wide variety of sunglasses at competitive prices, with a focus on current styles and UV protection. Specialist in sunglasses.

Copy Examples

• •Headline: Hot Styles, Cool Prices! 🔥 Grab Your Perfect Sunglasses Today. Body: Don't just face the sun, own it. Explore our huge range of 100% UV protection sunglasses. Sale on now!
• •Headline: Find Your Signature Look. 😎 From Classic Aviators to Trendy Wayfarers. Body: Your search for the ultimate shades ends here. Quality, style, and unbeatable prices at Solbrillesalg.dk. Shop Men's & Women's.
• •Headline: Summer Ready? ☀️ Your Eyes Deserve the Best Protection & Style. Body: Get set for sunshine with our latest collection. Fast delivery and great deals on all sunglasses. Order now!
• •Headline: Style Update: New Arrivals! 🕶️ Fresh Designs, Same Great Value. Body: Discover the hottest new sunglasses trends. Quality eyewear that protects your eyes and elevates your style, without breaking the bank.
• •Headline: Join the Sunclub! Exclusive Deals & Early Access to New Styles. Body: Be the first to know. Sign up for our Sunclub and get insider access to special offers on stylish sunglasses.