Brand Tone

Trendy and Fashion-Forward, Modern and Tech-Savvy, Aspirational and Luxurious, Approachable and Engaging, Helpful and Informative

Brand Values

• •Style & Individuality: Encouraging customers to express their unique style and offering customization.
• •Innovation & Technology: Offering connected glasses and embracing modern payment methods like crypto.
• •Flexibility & Convenience: The subscription model provides flexibility and an 'all-inclusive' service with insurance and maintenance.
• •Customer Connection: Offering in-store appointments and engaging on social media.
• •Quality (Implied): Through terms like 'luxury' and 'premium style & optimal protection'.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., trendy, tech-savvy, aspirational yet approachable), including 'do's and don'ts' for language, humor, and formality. Share this with anyone creating content.
• •Know Your Audience: Tailor your language and references to resonate with your target demographic (young, style-conscious, tech-interested individuals). Use platforms and slang they understand, but authentically.
• •Highlight Key Values Consistently: Weave your brand values (style, innovation, flexibility, connection) into your messaging across all platforms, from product descriptions to social media captions.
• •Visual and Textual Harmony: Ensure your copy's tone aligns with your visual branding. If your visuals are luxurious and modern, your copy should reflect that sophistication while remaining engaging.
• •Engage and Evolve: Monitor how your audience responds to your copy. Use A/B testing for headlines or calls to action. Be open to refining your tone based on feedback and evolving trends, while staying true to your core brand identity. Actively participate in conversations on social media to reinforce your approachable and connected side.

Social Perception

Targeting a younger, style-conscious audience that values technology and staying current with trends. Positive Engagement (Social Media), Limited Broader Online Footprint, Building Authority.

Copy Examples

• •Headline (Website Banner/Social Media Ad for Subscription): Never Wear Outdated Shades Again. 🕶️✨ Switch Your Style Monthly with Solar Vision. #AlwaysOnTrend Body: Tired of last season's look? Our €25/month subscription lets you swap your Solar Vision sunglasses every month. Stay effortlessly chic, insured, and always ahead of the curve. Tap to revolutionize your eyewear game!
• •Instagram Post (New Collection Launch): 🔊 Sound On, Style Up! Introducing the VISION A8 connected sports sunglasses. 🎶 Crystal-clear audio, seamless call control, and a look that performs. Don't just play the game, own it. Shop the drop – Link in Bio! #SolarVisionParis #TechStyle #LuxuryEyewear
• •TikTok Video Caption (User-Generated Content Style): Big thanks to @[UGCcreator] for rocking our custom 'Marseille' frames! 🔥 You dream it, we create it. What's YOUR signature Solar Vision style? Show us! 👇 #SolarVisionCustom #YourVibeYourShades #ParisFashion
• •Facebook Ad (Targeting Tech Enthusiasts): Pay Your Way to Perfect Vision. ₿ Solar Vision now accepts crypto! Explore our luxury and connected sunglasses and step into the future of eyewear. Secure, stylish, and so you. Visit solarvision.fr. #CryptoFriendly #SmartGlasses #SolarVisionTech
• •Email Subject Line (Promotional): 🤫 Psst... Your Exclusive Invite: Discover Solar Vision In-Store! Body: Ready for a personalized style consultation? Book your appointment at our Pantin boutique (158 rue Diderot) and let our Solar Specialists help you find the perfect pair from our latest luxury collections. Your next iconic look awaits. [Link to booking]