Brand Tone

Curated & Stylish, Youthful & Energetic, Community-Oriented & Local Pride, Approachable & Slightly Edgy, Bilingual (French/English)

Brand Values

• •Curation & Quality
• •Creativity & Style
• •Family & Community
• •International Outlook with Local Roots
• •Dynamism & Growth

Best Practices

• •Develop a Clear Tone of Voice Guide: Document the key characteristics of SOLAR MTP's tone (e.g., Stylish, Youthful, Energetic, Approachable, Proudly Local yet International). Include examples of "do's and don'ts."
• •Balance French and English Strategically: Use French to emphasize local roots, authenticity, or for specific cultural references (especially for the local audience). Use English for broader reach and clarity on product details and international brand names. Ensure translations (if used) are natural and maintain the original intent.
• •Emphasize Curation and Discovery: Use language that highlights the unique selection process, the story behind brands, or the feeling of finding something special (e.g., "handpicked," "curated edit," "discover," "limited drop").
• •Engage with the Local Montpellier Identity: Continue using "MTP" and references to the South of France where appropriate to reinforce community connection and brand origin. This builds loyalty with the local customer base.
• •Adapt Tone Slightly by Platform, but Keep Core Consistent: While Instagram might be more visual with concise captions, and TikTok more informal and dynamic, the underlying values of style, curation, and youthful energy should remain evident across all communications. Avoid dramatic shifts in personality.

Social Perception

Fashion-Forward & Trendy, Source for Unique Finds, Local Hub (for Montpellier). The brand name "SOLAR MTP" can cause confusion with solar energy companies or Casio "Solar MTP" watches in broader online searches, potentially diluting their specific brand recognition online for those not already familiar with them.

Copy Examples

• •Instagram Post (New Arrival - Streetwear Focus): MTP streets are calling. New drops from [Brand Name] just landed. Effortless cool, built to last. Cop yours in-store & online. #SolarMTP #MontpellierStyle #[BrandName]
• •Website Banner (General Brand Statement): SOLAR MTP: Curated fashion & lifestyle from the South of France and beyond. Discover unique finds that tell a story. We Put MTP on the Map.
• •TikTok Video Caption (Store Event/Sale): SOLAR GARAGE IS ON! 🤫 Deadstock deals & hidden gems. You know the drill, MTP. First come, best dressed. 🏃‍♀️🏃‍♂️ #SolarMTP #SampleSale #Montpellier #FashionFinds #SouthofFrance
• •Product Description (In-House Design - Gift Item): Our own SOLAR MTP ‘Le Sud’ candle. Hand-poured in Montpellier, capturing the scent of summer in the South of France. Bring a piece of MTP home. Notes of [Scent 1], [Scent 2], [Scent 3]. Perfect gift, or a treat for yourself.
• •Email Newsletter Subject (New Collection Launch): ☀️ Fresh Solar Vibes: The New [Season/Collection Name] Collection Has Arrived! Body Snippet: Hey [Customer Name], Get ready to update your look with fresh pieces curated by your family at SOLAR MTP. We've handpicked styles from [Brand 1], [Brand 2], and exciting new in-house designs that blend effortless French style with global trends. Explore the collection and find your new obsessions.