Brand Tone

Educational & Informative, Practical & Functional, Approachable & Helpful, Innovative & Unique

Brand Values

• •Education
• •Quality & Durability
• •Customer Focus
• •Innovation
• •Accessibility to Solar

Best Practices

• •Lead with Education and Wonder: Consistently highlight the learning opportunities and the "wow" factor of solar technology in product descriptions, social media, and blogs.
• •Maintain a Helpful & Accessible Voice: Ensure all communications, from website copy to customer service interactions, are clear, easy to understand, and supportive. Avoid overly technical jargon where possible, or explain it simply.
• •Showcase Innovation and Uniqueness: Regularly feature new or unique products, custom project capabilities, and the creative ways customers use Solar Made items. User-generated content can be powerful here.
• •Emphasize Quality and Reliability: Subtly weave in mentions of material quality, manufacturing standards, and the durability of products, supported by customer testimonials.
• •Be Enthusiastic and Passionate: Let a genuine passion for solar energy and its possibilities shine through in your language. Use positive and encouraging words to engage the audience.

Social Perception

Customers generally perceive Solar Made positively, often highlighting the uniqueness and educational value of their products. The brand is seen as a reliable source for specialized solar items, including educational kits and hobbyist components. Positive experiences with customer service contribute significantly to their favorable perception. There's an appreciation for the "Made in America" aspect (as stated on their site for some products) and the tangible quality of their goods. The brand appeals to educators, hobbyists, environmentally conscious consumers looking for unique gifts, and businesses needing custom solar components.

Copy Examples

• •Headline: Spark Curiosity with the Power of the Sun! Body: Discover Solar Made's engaging solar science kits. Perfect for classrooms and aspiring scientists at home, our kits make learning about renewable energy an illuminating adventure! Explore today.
• •Headline: Unique Solar Gifts That Shine! Body: Looking for a gift that’s innovative and eco-friendly? Solar Made offers a delightful range of solar-powered novelties and charming Solarts® models. Surprise someone special with the magic of solar!
• •Headline: Custom Solar Solutions, Expertly Crafted. Body: Your project needs a specific solar touch. Solar Made specializes in manufacturing custom solar panels and cells for diverse OEM applications. Partner with us for reliable, tailor-made solar technology. Get a quote.
• •Headline: Explore the Bright Side of Science! Body: From individual solar cells to complete project kits, Solar Made empowers you to explore and create with solar energy. Fuel your passion for science and sustainability with our quality components.
• •Headline: Power Your Ideas, Big or Small. Body: At Solar Made, we believe in the potential of every sunbeam. Whether you're an educator, a hobbyist, or an innovator, find the solar products you need to bring your bright ideas to life. Shop now!