Tono de Marca

Aspirational, confident, friendly, empowering, educational, and reassuring, aiming to help customers achieve a beautiful glow with ease and safety.

Valores de Marca

• •Quality and Efficacy
• •Natural & Skin-Friendly Ingredients
• •Authentic Results
• •Customer Empowerment
• •Transparency

Mejores Prácticas

• •Use Empowering & Positive Language: Always frame the conversation around confidence, beauty, and radiance. Use words like "glow," "radiant," "flawless," "gorgeous," and "confident." Avoid clinical or overly technical jargon.
• •Highlight Key Values in Every Communication: Consistently mention that the products are "vegan," "cruelty-free," and "made with skin-loving ingredients." This repetition reinforces brand trust and appeals to conscious consumers.
• •Maintain a Friendly and Approachable Tone: Write as if you're giving advice to a friend. Use contractions (e.g., "it's," "you'll") and ask questions to engage the audience. When addressing customer concerns (like streaks or smell), be direct, reassuring, and positive.
• •Focus on the "How It Feels," Not Just "What It Is": Instead of just listing features, describe the emotional benefit. The product isn't just a tanning mousse; it's a "confidence boost in a bottle" or the secret to "feeling amazing in your own skin."
• •Keep it Visually and Textually Clean: The copy should mirror the brand's clean, modern aesthetic. Use short sentences, bullet points, and clear headlines to make information easy to digest, reflecting the product's promise of being simple and effective.

Percepción Social

Largely positive, with products perceived as effective, easy to apply, natural, non-streaky, and having a pleasant scent. The brand is seen as trendy, high-quality, and reliable, often favorably compared to competitors, with minimal negative sentiment.

Ejemplos de Copy

• •Your Weekly Glow-Up, Bottled. Ditch the orange. Ditch the streaks. Solaris Tan is your secret to a flawless, sun-kissed look, without the sun. Our vegan, skin-loving formula blends seamlessly for a radiant finish that's simply you, but brighter. Ready to glow? #SolarisTan #GlowUp
• •Dare to Go Deeper. For the experienced tanner who demands a deep, rich bronze. Our Ultra Dark Mousse glides on effortlessly, developing into our most profound, longest-lasting tan yet. Infused with hydrating botanicals, it cares for your skin while delivering a stunning, salon-quality finish. No parabens, no cruelty, just a perfect glow.
• •3 steps to my confidence boost ✨ Tired of feeling pale? Here’s my secret. Step 1: Exfoliate. Step 2: Apply Solaris Tan mousse in long, sweeping motions. Look at that instant color! Step 3: Wait 6-8 hours, rinse, and helloooo gorgeous! It’s streak-free, smells amazing, and is my go-to for a reason. The glow-up is real. Link in bio! #FakeTanRoutine #SolarisTan #TanningTips
• •Your Weekend Plans Just Got Brighter ✨ Hi [Name], get ready to shine. Whether it's a night out or a cozy weekend in, a flawless tan is the perfect accessory. Our best-selling Dark Mousse is back in stock and ready to give you that iconic Solaris glow. Easy to apply and even easier to love. Shop now and own your glow.
• •Still Thinking About That Glow? We saw you checking out our self-tan collection! Don't let your perfect, natural-looking tan get away. Our quick-drying, vegan formula is trusted by thousands for its flawless, streak-free finish. Your brighter skin is just one click away. Complete your order now and get free shipping!