Brand Tone

Trustworthy & Scientific, Natural & Healthy, Informative & Educational, Positive & Uplifting, Caring & Responsible

Brand Values

• •Quality
• •Efficacy
• •Nature & Science
• •Transparency & Trust
• •Sustainability & Responsibility
• •Customer Well-being
• •Innovation

Best Practices

• •Prioritize Clarity and Information: Always provide clear, accurate, and scientifically-backed (where appropriate) information about products and their benefits. Avoid hype or unsubstantiated claims.
• •Emphasize Quality and Trust: Consistently use language that reinforces Solaray’s commitment to high-quality ingredients, rigorous testing, and a long-standing reputation. Words like 'premium,' 'lab-verified,' 'trusted,' and 'pure' can be effective.
• •Maintain a Positive and Empowering Voice: Frame product benefits in terms of achieving a healthier, more vibrant life ('Live Brighter'). Focus on solutions and well-being.
• •Integrate Nature and Sustainability: Where relevant, weave in the brand's connection to natural ingredients and its commitment to sustainable practices. This resonates with health-conscious and environmentally aware consumers.
• •Be Educational and Supportive: Create copy that not only sells but also educates the consumer about health and wellness. Position Solaray as a knowledgeable partner in their health journey. Use a helpful and approachable tone in blog posts and informational content.

Social Perception

Solaray is generally perceived as a reputable and high-quality brand in the supplement market. Customers seem to trust the brand for its long history and commitment to natural ingredients and scientific backing. The emphasis on sustainability is also a positive factor. The 'Made in USA' aspect contributes to a perception of quality and reliability. Consumers appreciate the effectiveness of the products for various health concerns.

Copy Examples

• •Headline: Live Brighter, Naturally. Discover the Solaray Difference. Body: For over 50 years, Solaray has blended nature's wisdom with scientific innovation to bring you premium supplements you can trust. Fuel your well-being with our lab-verified vitamins and minerals. Explore our range at solaray.com.br.
• •Headline: Your Health Journey, Supported by Science. Body: At Solaray Brasil, we believe in the power of quality. Our supplements are meticulously formulated and rigorously tested to ensure purity and potency, helping you achieve your wellness goals. Learn more about our commitment to you.
• •Headline: Vegan Vitamins That Shine. Body: Embrace a plant-powered life without compromise. Solaray Brasil offers a dedicated line of vegan supplements, crafted with the same high standards and efficacy you expect. Because living well should be natural.
• •Headline: From Nature's Best, For Your Best. Body: We scour the globe for the finest ingredients, bringing them together in thoughtfully crafted supplements designed to support your vitality. Experience the Solaray standard of quality. #SolarayBrasil #LiveBrighter
• •Headline: Invest in Your Immunity. Trust in Solaray. Body: Give your body the support it deserves. Solaray Brasil’s range of immune-boosting supplements is formulated with high-quality, effective ingredients to help you stay strong and vibrant. Shop now and feel the difference.