Brand Tone

pragmatic, informative, and empowering

Brand Values

• •Sustainability & Environmental Responsibility
• •Simplicity & Accessibility
• •Quality & Reliability
• •Transparency

Best Practices

• •Lead with the Benefit: Always start with what the customer gains (e.g., "Reduce your bill," "Take control," "Generate your own power") before diving into technical features.
• •Emphasize Simplicity: Consistently use words like "simple," "easy," "plug in," and "in minutes" to reinforce the core value proposition and overcome potential customer hesitation about complexity.
• •Quantify the Gains: Use concrete numbers whenever possible. Instead of "save money," use "save more than 200CHF annually." Instead of "good for the planet," mention the potential kWh production or CO2 savings. This makes the benefits tangible.
• •Maintain a Trustworthy, Expert Tone: Reinforce quality by consistently mentioning "Swiss Quality," warranty periods, and compliance with local regulations. This positions the brand as a reliable expert, not just a reseller.
• •Use Empowering Language: Frame the customer as the hero of their own energy story. Use active, empowering verbs and address them directly ("Your balcony," "You can"). This fosters a sense of ownership and personal impact.

Social Perception

Within its ecosystem, the brand is perceived positively, with high customer satisfaction on product and ease of use. In the broader market, visibility is low, leading to a neutral-to-nonexistent perception due to limited social media, news coverage, and independent reviews.

Copy Examples

• •Your balcony. Your power plant. Your savings. Start producing your own clean energy in minutes.
• •Swiss quality plug & play solar for your balcony. Reduce your electricity bill and CO2 footprint. Easy to install. 25-year warranty. Order now.
• •Take control of your energy costs with the Solar Pro Kit. Designed for effortless setup, this complete system turns your sunny balcony into a personal power source, covering the daily consumption of your essential devices like the refrigerator, router, and standby electronics.
• •Stop just paying your electricity bill—start reducing it. Our plug-in solar kits are the simplest way to bring renewable energy home. No electricians, no fuss. Just clean power, straight from your balcony. #Balkonkraftwerk #Solar #GoGreen #MadeInSwitzerland #EnergyIndependence
• •Is your balcony ready to save you money?