Brand Tone

Calm, natural, and minimalist; gentle, soothing, simple elegance, mindful, authentic, appreciative, and personal.

Brand Values

• •Connection to Nature
• •Handcrafted Quality
• •Natural and Non-Toxic Ingredients
• •Mindful Self-Care
• •Small Business Authenticity

Best Practices

• •Develop a Brand Voice Chart: Create a simple internal chart with columns for "Our Voice Is..." and "Our Voice Is Not..." For example: Our voice is calm, not rushed. It's natural, not clinical. It's appreciative, not salesy. This helps all writers quickly align with the brand's personality.
• •Create a "Core Vocabulary" List: Identify and consistently use a set of words that define the brand. For SOLA PNW, this would include terms like: Handcrafted, Small Batch, Inspired by the PNW, Natural, Mindful, Soothing, Timeless, Subtle, Minimalist, Wellness.
• •Tell Stories Rooted in Your Values: When launching a new product or writing a blog post, anchor the narrative in the brand's values. If a new candle scent is inspired by the Oregon coast, describe the specific experience—the misty air, the scent of salt and pines. This makes the brand more relatable and authentic than just listing ingredients.
• •Maintain a Consistent Visual and Textual Aesthetic: The tone is not just words; it's the entire presentation. Ensure that the clean, minimalist photography is always paired with the calm, gentle copy. The synergy between visuals and text is crucial for a strong brand identity.
• •Engage with the Community Using the Brand Voice: When responding to comments on Instagram or answering customer emails, use the same calm, appreciative, and personal tone. Answering a question with warmth and care reinforces the small-business, self-care-oriented values that the brand promotes.

Social Perception

Authentic, high-quality, professional, and welcoming, appealing to consumers who prioritize natural ingredients, support small businesses, and are drawn to a minimalist, nature-inspired aesthetic.

Copy Examples

• •Breathe in the stillness of the forest. Our Ancient Forest candle is hand-poured with natural soy wax and scented with notes of cedarwood and damp earth, inspired by quiet hikes in the Cascades. Light it, exhale, and bring the calm of the PNW home. 🌲🤍 #SolaPNW #WoodWickCandle #PacificNorthwest #Handmade
• •✨ A little bit of calm, handcrafted for you.
• •Simplicity that speaks volumes. Our Timeless Gold Hoops are handcrafted to be your everyday essential—subtle enough for a quiet morning, elegant enough for a special evening. Designed with clean lines and a lightweight feel, they reflect the understated beauty of the Pacific Northwest. Wear them as a simple reminder to find beauty in the details.
• •Natural Wellness, Inspired by the PNW. Tired of harsh chemicals? SOLA PNW creates handcrafted jewelry, non-toxic wood wick candles, and plant-powered skincare in small batches. Experience the calm of the Pacific Northwest in every product. Support small business and embrace your self-care journey. Shop now for free shipping on orders over $50.
• •Handcrafted essentials for mindful living.