Brand Tone

Reassuring, Trustworthy, Value-Oriented Luxury, Customer-Focused, Supportive, Direct, and Informative.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Value for Money
• •Comfort and Style
• •Transparency

Best Practices

• •Prioritize Reassurance & Trust: Consistently mention UK manufacturing, quality materials, warranties, and positive customer testimonials in your copy.
• •Balance Luxury with Value: Use descriptive language that evokes comfort, style, and quality ("luxurious," "contemporary," "handcrafted") but always tie it back to the competitive pricing and direct-from-manufacturer benefits.
• •Highlight services like free fabric samples or payment plans.
• •Avoid jargon and make information easy to find and understand.
• •Showcase UK Craftsmanship Proudly: Regularly emphasize that the beds are "Handmade in UK" as a key differentiator and mark of quality.

Social Perception

A reputable UK-based bed retailer known for quality craftsmanship, value for money, excellent customer service, and reliable delivery.

Copy Examples

• •With our 'Happiness Guaranteed or Money Back' promise, you can rest easy.
• •Quality Assurance – Our beds are hand made in the UK not cheap imports.
• •We only use sustainable wood in our frames.
• •We believe that everyone deserves a great night's sleep.
• •We wont be beaten on price because we manufacture and sell our own beds direct to consumers, therefore no middle man.