Brand Tone

Sophisticated & Elegant, Confident & Bold, Modern & Minimalist, Aspirational & Exclusive, Artistic & Architectural

Brand Values

• •Modernity
• •Minimalism
• •Craftsmanship & Quality
• •Attention to Detail
• •Confidence & Empowerment
• •Timelessness (within modernity)

Best Practices

• •Embrace Sophisticated Vocabulary
• •Focus on Empowerment and Confidence
• •Highlight Design & Craftsmanship Details
• •Maintain a Confident, Assured Voice
• •Visual-Verbal Harmony

Social Perception

Solace London is recognized as a respected contemporary British designer label known for its sculptural designs, bold use of color, and modern aesthetic. It's a go-to for celebrities and fashion-forward individuals seeking event wear that stands out. The brand is perceived as innovative within its niche.

Copy Examples

• •The Aura Gown: Command the room in a silhouette of pure modern artistry. Crafted from signature bonded crepe, its sculptural lines and daring neckline redefine contemporary elegance. For the woman who is her own muse.
• •Introducing TRANSCEND—a collection where minimalist forms meet audacious spirit. Discover architectural precision and an unwavering commitment to the art of dressing. Solace London: Define your moment.
• •An Invitation: Elevate Your Wardrobe with Solace London
• •At Solace London, we believe in the power of a perfectly constructed garment. Our philosophy marries minimalist design with bold expression, creating pieces that empower the modern woman with confidence and refined sophistication.
• •[Influencer Name] captivates in the Nova Jumpsuit. The essence of Solace London: Where fearless design meets timeless elegance. #SolaceLondon #ModernArtistry