Brand Tone

friendly, enthusiastic, and community-focused, while also professional and reliable

Brand Values

• •Authenticity
• •Choice
• •Ease
• •Customer Experience
• •Care and Passion
• •Collaboration

Best Practices

• •Speak the Fan Language: Use terminology and inside jokes that resonate with the K-pop and K-beauty community. This shows authenticity and builds a stronger connection with the target audience.
• •Maintain a Positive and Enthusiastic Tone: Your copy should always reflect genuine excitement and passion for the products and the culture. Use emojis and exclamation points where appropriate to convey energy.
• •Highlight a Hassle-Free Experience: Consistently remind customers of the value you provide by handling customs and import fees. This is a major selling point that differentiates you from shipping directly from Korea.
• •Foster a Sense of Community: Frame your messaging around a shared passion. Use words like "community," "fellow fans," and "together" to make customers feel like they are part of a larger family.
• •Be Transparent and Trustworthy: When issues arise, communicate openly and honestly. While the overall tone should be positive, addressing customer concerns with a professional and helpful approach will build long-term trust and loyalty.

Social Perception

Generally positive, praised for wide product variety, affordable prices, and friendly staff, seen as a reliable European base for K-pop merchandise. Some mixed reviews regarding shipping delays and customer service responsiveness, but largely considered a legitimate and valued retailer within the K-pop fan community.

Copy Examples

• •✨ JUST LANDED! ✨ Your favorite group's latest album is now in stock! Get your hands on the stunning photo book, exclusive photocards, and more. We handle the customs, so you can just focus on the unboxing joy! Link in bio to shop now! #Kpop #NewRelease #Sokollab
• •🔥 ATEEZ POP-UP IN LONDON! 🔥 Experience the world of ATEEZ at our exclusive pop-up event. Shop official tour merchandise, connect with other ATINY, and immerse yourself in the music. Don't miss out – tickets are selling fast!
• •From one fan to another. We started Sokollab to share our love for Korean culture with you. Every album, every beauty product, and every event is chosen with care and passion. Thank you for being part of our amazing community! ❤️ #Sokollab #KCommunity #FanLove
• •🎉 Fan Appreciation Weekend! 🎉 To say thank you for your incredible support, enjoy 15% off all in-stock albums this weekend! It's the perfect time to complete your collection. Use code FANS15 at checkout.
• •Navigating the world of K-beauty can be overwhelming, but we're here to help! Our latest blog post breaks down the top 5 must-have skincare ingredients straight from Seoul. Discover your new holy grail product and get that glow you've always dreamed of.